Research On The Spreading Phenomenon Of "HANFU FEVER"

At the beginning of the 20 th century,with the continuous improvement of material life,people’s spiritual needs also showed a more diversified trend.In China,the HANFU Revival Movement,organized by the masses spontaneously,was vigorously developed in response to this demand.At present,this mainly reflects several changes:one is the desire and return of the social value to the classical tradition in the modern civilization;the other is the new appeal of the public to the cultural development in different processes;the third is the aesthetic change in the development trend of modern fashion.These components also show a scene of mutual integration and become a hot issue that can not be ignored and avoided in the development and innovation of contemporary society.So what kind of clothing can represent the traditional clothing of the Han,can not be complete,there is no certain comment.However,the propagation phenomenon formed by "HANFU FEVER" is real and has become a prevailing trend,which has become a representative cultural upsurge at present.In fact,the development of "HANFU FEVER" is only 20 years ago,and it has rapidly established a relatively complete industrial chain,integrated into all walks of life,and formed a multi-billion industrial scale.Such a social phenomenon formed purely by the spontaneous folk,the reason why it can form such a huge economic benefit,indeed needs to arouse the attention and guidance of the relevant parties,so that it can truly achieve effective development,in order to further meet the constantly emerging innovation needs of the society and the public.Unfortunately,up to now,there has been little systematic and accurate research in this area.Therefore,this has become the focus of my attention and interest,which also established the topic of the thesis.Combined with the professional characteristics of the author,the research aims at the phenomenon of "HANFU FEVER",aiming to find its formation rules and performance characteristics,as well as the deficiencies and deficiencies in the development and evolution,and strive to provide ideas and reference for the development through personal innovation practice.The author mainly guides,improves and expands the fermentation of social hot spots through the innovation of diversified communication channels,to deal with challenges and solve problems,and to meet the changing diverse demands of the public,so as to show and enhance more effective and profound influences.At the same time,in the face of more and more exposure,"HANFU FEVER" is still on the rise,but its development and evolution in the main form of communication,there are always many problems that need to be fully and reasonably understood and interpreted.Focusing on the study and analysis of the reasons,influencing factors,communication characteristics and other internal laws of the typical cultural communication phenomenon in the process of transmission,as well as the confusion,lack and directional problems encountered in the development process of "HANFU FEVER".How to deal with the challenges,grasp the direction and solve the contradictions is of great academic and commercial value to creatively realize the inheritance and dissemination of Chinese traditional classical culture.Through six chapters,this thesis mainly analyzes and discusses the formation and development of "HANFU FEVER" from the perspective of the innovative development of social reform and the change of public aesthetic demand,as well as the related economies of scale.First of all,on the basis of full investigation and according to the needs of modern social development,we should reposition this social hot spot.Secondly,a systematic and scientific definition of the concept of "HANFU FEVER",which is rich in various connotations,is made in detail.Thirdly,through field research,questionnaire survey,case analysis and other research methods,this thesis conducts a detailed study on the specific manifestation,influencing factors,actual communication effectiveness in different subjects,existing communication obstacles and dilemmas of the dissemination of "HANFU FEVER",and forms countermeasures and implementation methods.Emphasized by individual innovation practice,combined with the specific data and typical case analysis,targeted to "HANFU heat" in the future should how to solve such problems make innovative induction and summary,put forward the proposal,so as to guide and promote the development of the spread of "HANFU FEVER" right,effectively solve the inheritance of traditional culture development,win-win situation for the construction of spiritual civilization and economic fusion,provide their limited reference.In order to better complete the research,the author also made a video shooting for the propaganda video of "HANFU FEVER" through innovative practice,and contributed his own strength to the future development and research of "HANFU FEVER".This thesis contains 37 pictures,17 tables and 56 references.