The Research On Traditional Chinese Hanfu Design For Cultural Tourism Activities In Yangtze River Delta Region

In recent years,under the background of the comprehensive rejuvenation of Chinese culture,excellent traditional cultural themes of film and television works and programs have been emerging,which has aroused the upsurge of traditional culture in the whole society.With culture and tourism industry getting increasingly close,how to inherit and promote excellent traditional culture,as well as to create economic value and social benefits has become the requirement of the integration of culture and tourism.The Yangtze River Delta in this study is the main area of Jiangnan culture,with profound cultural heritage and distinct cultural characteristics.Under the integrated development strategy of Yangtze River Delta,the cultural brand construction of Jiangnan is constantly strengthened,and the cultural tourism industry is prosperous.As a material carrier of traditional Chinese culture,Hanfu has been accepted and loved by more and more people since the movement of Hanfu in the early century.The increasing cultural and tourism activities provide a new opportunity for the development of the current Hanfu,and various forms of Hanfu activities also add color to people's leisure life.This study first briefly describes the development of the current Hanfu,trying to make a definition of Hanfu through the analysis of the its content and meaning.Then,the paper discusses the relationship between Hanfu and cultural tourism activities,the participation mode of Hanfu in the current cultural tourism activities,and the positive promotion of Hanfu to the development of the cultural tourism activities.Then,the paper analyzes and summarizes the uniqueness of Hanfu in Yangtze River Delta,and tries to find out the unique aesthetic characteristics of Hanfu in the Yangtze River Delta by comparing them in other regional cultures.Finally,according to the current situation of the development of Chinese clothing in the cultural tourism activities in Yangtze River Delta,the paper proposes strategies and suggestions on how to better present the cultural characteristics of Jiangnan and promote the development of the cultural tourism in the Yangtze River Delta.