Research On The Application Of Anshun Batik Patterns In Cultural And Creative Desig

Since the promulgation and implementation of the first national development No.2 document in 2012,Guizhou’s economic growth rate has been in the forefront of the country for ten consecutive years.On January 18,2022,the State Council issued the opinions of the State Council on supporting Guizhou to blaze a new path in the western development in the new era(GF [2022] No.2),bringing new opportunities for Guizhou to accelerate the construction of a new development pattern.Anshun batik,represented by the Miao batik in Puding County,Anshun City and the Buyi batik in Zhenning County,is an intangible cultural heritage with distinctive Guizhou characteristics.Its unique patterns are not only of great cultural and artistic value,but also of commercial nature.Developing the batik cultural and creative industry with the innovation of batik patterns in Anshun is not only a positive response to the national call for cultural rejuvenation,but also a direct response to Guizhou’s new road.Through market research,it is found that the development level of Anshun batik products is low,the category is single,the output is low and the business environment is not optimized,resulting in an embarrassing situation that Anshun batik industry does not match the high-quality development,and good cultural and resource advantages have not been converted into industrial and economic advantages.Therefore,Taking Anshun batik pattern as the main research object,this paper makes a more in-depth exploration on the style,shape and composition form of the pattern from the perspective of artistic design,combs out the spiritual connotation and rich cultural implication behind the pattern,finds the unique charm of Anshun batik pattern,investigates and analyzes the aesthetic needs of consumer groups,uses the method of form composition to carry out innovative design,and reconstructs beauty,fashion Simple new graphics;At the same time,the design practice of cultural and creative products from the perspective of environmental protection and sustainable development is to activate,protect and disseminate the national intangible cultural heritage culture in a modern way,which is conducive to improving the market competition vitality of Anshun batik cultural and creative products and promoting the high-quality integrated development of Anshun batik cultural and creative industry and tourism industry.Through the research on the application of Anshun batik patterns in cultural and creative products,the market of Anshun cultural and creative products has been widened,the excellent traditional cultural resources in ethnic minority areas have been revitalized,which is conducive to the economic development of Anshun,increase the transmission channels of Anshun batik patterns,achieve the role of inheriting and carrying forward Anshun batik culture,and provide more ways for the development of Anshun batik patterns.