Research On Rural Revitalization By Tea Cultural Tourism In Yangloudong Ancient Town Of Chibi City

Rural revitalization strategy has created new opportunities for the development of rural areas in China.Rural tourism is an important part of the rural industry and an important way to realize the all-round rural vitalization.With the continuous improvement of people’s living standards,people have put forward new requirements for the experience of tourism and the cultural connotation of tourism.The value function of tourism has gradually changed from single sightseeing and leisure to experiential tourism and cultural tourism.And tea culture tourism is a form of rural tourism that integrates experience and culture,which is favored by consumers.Known as "the first ancient town of tea in the world" and "the hometown of brick tea in China",Yangloudong Ancient Town in Chibi City,Hubei Province,has a strong foundation of tea industry and a long history of tea culture,and has the great advantages of developing tea culture tourism.Therefore,it is of great significance to study the tea culture tourism in Yangloudong Ancient Town to promote rural revitalization.The study is based on the development status of tea culture tourism in Yangloudong Ancient Town,and focuses on realizing the five overall requirements of rural revitalization.Adopting the method of literature analysis,investigation and statistical analysis and so on,the study analyzes the development level of tea culture tourism and its effect of promoting rural revitalization in Yangloudong Ancient Town in Chibi City,Hubei Province,by using literature analysis,investigation and statistical analysis and other research methods.This study establishes an evaluation system of tea culture tourism on promoting rural revitalization and tea culture tourism tourist satisfaction evaluation system of tea culture tourism in Yangloudong Ancient Town,Chibi City.It also summarizes and analyzes the problems existing in promoting rural revitalization by tea culture tourism in Yangloudong ancient town and has puts forward targeted countermeasures and suggestions.The research shows that Yangloudong Ancient Town has good natural ecological environment,good tea quality,profound tea culture history as well as great potential of tea culture tourism.The research also shows many problems in tea culture tourism,for example,the tea culture tourism industry chain is too short and the value chain is relatively low,the propaganda strength is too small and the economic drive is weak,the cultural connotation excavation is not deep and tourist experience is not strong,the supporting facilities are not perfect and the tourist satisfaction is poor,the leading role of the government is not strong and the rights and responsibilities of regulators are not clear,the overall quality of the residents is not high and the talent foundation is weak.Based on above problems,the author puts forward many suggestions,including vigorously develop deep tea processing and accelerate industrial integration,strengthen propaganda,expand the town tea culture tourism influence,strengthen the publicity efforts and expand the influence of the ancient town tea culture tourism,strengthen cultural excavation and create the civilized town,strengthen the construction of infrastructure and improve the service capacity of scenic spots,strengthen the role of the government and improve the effectiveness of governance,improve the talent cultivation mechanism to promote the high-quality development of tea tourism economy.