The Application Of Printmaking Language In Food Packaging Design

Packaging is a medium for displaying brand image and conveying product information,and it is an important factor affecting consumers’ purchasing behavior.Packaging design is very important for product sales.The use of printmaking language in food packaging design increases the aesthetic value and cultural connotation of the product,highlights the difference with similar products,and enhances the market competitiveness of the product.First of all,starting from the research background of the subject,determine the purpose and significance of the research,summarize the features of the printmaking’s texture,point,line and color,and other formal language features,analyze the form of the integration of printmaking language and food packaging design through case studies,and discuss the application of printmaking language in food packaging.The value in design;secondly,conduct research and analysis on the domestic rice offline and online market,find the current domestic rice packaging problems and market vacancies,and analyze the excellent cases of rice packaging design;The characteristics of the product,the regional culture of the place of origin,and the shape,material and structure of the packaging are investigated and analyzed,the problems and deficiencies of "Tiangong" rice packaging are summarized,and corresponding solutions are drawn up;finally,the Fengxin "Tiangong" rice packaging is established.” brand rice packaging design positioning,the practice of integrating printmaking language into packaging design combined with regional culture,including illustration design,font design,color application scheme and serialized packaging design.The use of printmaking language in this rice packaging design case makes printmaking known and understood by the public in the form of packaging,promotes the research and popularization of printmaking art in more application fields,and is conducive to the inheritance and development of printmaking art.