| Green agricultural technology is an important means to adapt to the development needs of green agriculture and meet the needs of people for high-quality agricultural products.At present,the research and development,application and promotion of green agricultural technologies cannot fully meet the needs of agricultural modernization,resulting in the slow development of green agriculture and the slow process of agricultural modernization.Therefore,in order to promote the promotion of agricultural technology and promote the high-quality development of agriculture,it is necessary to pay attention to farmers’ choice behavior of green agricultural technologies.As an important engine to promote the commercialization of agricultural production,agricultural socialized services play an increasingly prominent role in improving the technical content of agricultural production.In view of this,it is of great significance to study farmers’ adoption behavior of green agricultural technologies from the perspective of agricultural socialized services.Based on a detailed review of relevant literature on agricultural socialized services and green agricultural technology adoption,a clear definition of green agricultural technologies and agricultural socialized services are made.Based on farmers’ behavior theory and agricultural technology diffusion theory,this paper analyzes the influence mechanism of agricultural socialized services on farmers’ technology adoption.Taking 372 rice farmers in Anhui Province as the research object,this paper distinguishes small farmers and large-scale farmers,and makes descriptive statistical analysis on the adoption and non-adoption of green agricultural technologies,and the purchase and non-purchase of agricultural socialized services.Further,Logit model and bivariate Probit model are used to analyze the impact of agricultural socialized services on farmers’ technology adoption,and then the mediating effect model is used to distinguish small farmers and large-scale farmers to explore the internal impact path of agricultural socialized services on farmers’ technology adoption.The conclusions of the study are as follows:Firstly,agricultural socialized services can improve the green agricultural technology adoption rate of farmers.Knowledge-intensive socialized services such as drug application and fertilization can greatly improve farmers’ technology adoption rate;transplanting services also have a certain role in promoting the adoption of fertilizer-saving technologies by farmers;however,labor-intensive social services such as arable land and harvesting have no significant impact on both medicine-saving and fertilizer-saving technology.Secondly,technical information plays an intermediary role in the impact of pesticide application service on farmers’ adoption of drug-saving technology.Distinguish small farmers and large farmers,Bootstrap test showed that the mediating effect of technical information was significant for small farmers,but not for large farmers,that is,technical information only had a partial mediating effect on the adoption of drug-saving technology by small farmers.In the impact of fertilization services on farmers’ fertilizer-saving technology adoption,technical information did not have a mediating effect.Distinguish small farmers and large farmers,Bootstrap test showed that there was no mediating effect.Thirdly,age,education level,planting years,participation in cooperatives and the adoption of green technologies of surrounding households have different degrees of positive impact on the adoption of green agricultural technologies.Among them,the older the farmers are,the more likely they are not to adopt green agricultural technologies.In addition to age,education,planting years,participation in cooperatives and the adoption of green technology by surrounding households can improve the technology adoption rate of farmers.The policy suggestions put forward according to the research conclusions mainly include:(1)Promoting the construction of agricultural socialized service system and strengthening the green agricultural production engine;(2)Speed up the research and development and update of green agricultural technologies to ensure the supply of green agricultural technologies;(3)Further improve the green agricultural technology extension system,promote the effective transformation of technological achievements.In summary,it is suggested to focus on optimizing the supply side of green agricultural technologies. |
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