Research On The Development Strategy Of S Biotechnology Co., Ltd

In recent years,with the rapid change of the macro policies and economic environment,China’s animal husbandry development is steady and progressive,the total output value data showed a rapid growth trend compared with previous years.With the transition of animal husbandry from quantity to quality,veterinary biological products industry has become an important guarantee for the healthy development of animal husbandry,and become one of the seven strategic emerging industries in China’s biomedical industry in the key support sub-industry.The outbreak of African swine fever since 2018 has caused a heavy blow to the pig breeding industry,the state has repeatedly mentioned the issue of food security from a strategic perspective,with special emphasis on attaching importance to pig production,which means that the development and listing of African swine fever vaccines is both critical and urgent.The incremental space brought about by the commercialization of "non-plague" vaccines,the policy of "first hit and then make up" to promote the replacement of government procurement vaccines by market vaccines,the new demand for disease prevention and control put forward by large-scale intensification of breeding,the rapid growth of the pet market,and the reshaping of the industry pattern brought about by the new version of GMP have all provided a broad market for the development of the veterinary biological products industry.In view of this background,S Biotechnology Co.,Ltd.is used as a research object,and the company’s development strategy is studied by comprehensively using theories of corporate strategic management.First of all,the company’s development status is summarized,and the main problems in the company’s development are analyzed;secondly,the macro economic conditions and industrial environment in which the PEST and five forces model were used,and the opportunities and threats faced in its development were summarized,and the comparative analysis was used to analyze the resource capacity conditions developed by the S enterprise,and summarized the advantages and disadvantages;then the SWOT analysis matrix is comprehensively summarized and proposed that S company should choose an intensive development strategy based on product development,and from the R & D,marketing and integrated services to point out the strategic implementation priorities.Finally,from the five aspects of capital support,organizational support,and technical guarantee,the implementation guarantee of the development strategy of S Company is proposed.Through this study,it aims to provide strategic guidance for the healthy and sustainable development of Company S,and at the same time provide reference for enterprises engaged in the veterinary biological products industry.