Research On Performance Evaluation Of A Sales Branch Based On Balanced Scorecard

With the improvement of people’s living standards,the oil industry continues to develop,and the country pays more and more attention to the construction of basic projects,including the construction of highway transportation,etc.,which have made the oil industry develop rapidly.With the rapid development,the competition in the oil industry is also becoming more and more intense.In the face of competition,Sales Branch A needs to evaluate its own performance scientifically and reasonably,find ways to improve performance,seize opportunities and achieve rapid development.The development and effective implementation of the performance evaluation of the A sales branch,on the one hand,is conducive to improving the management level of the A sales branch,and promotes the scientific and institutionalized management mode of the A sales branch;on the other hand,the scientific performance evaluation It will further promote the innovation and development of A Sales Branch itself.In recent years,the enthusiasm of employees in Sales Branch A has been poor,and the business level needs to be further improved.Through the analysis of the current operation scale and performance evaluation status of A sales branch,find a way to solve the problems in the performance evaluation of A sales branch,further improve the company’s performance level,and achieve a win-win situation for the company and employees.This paper takes A sales branch as the research object,firstly defines the concept of performance and performance evaluation,and introduces the method used to evaluate performance,that is,the balanced scorecard.Then,introduce the current situation and existing problems of performance evaluation of A sales branch,find out the deficiencies in the existing performance evaluation of A sales branch,conduct research and analysis on the problems and deficiencies in the existing performance evaluation,and study the performance evaluation of A sales branch.The feasibility and necessity of introducing the Balanced Scorecard as a strategic goal practice behavior in the performance evaluation process.Secondly,through the balanced scorecard to design the performance evaluation indicators of A sales branch,starting from the evaluation design goals,principles and ideas,and the dimension design of performance evaluation,try to design a complete set of performance evaluation based on the balanced scorecard indicators to solve the dilemma in the performance evaluation of A sales branch.Finally,according to the actual situation and evaluation design of A sales branch,the countermeasures to improve the performance of A sales branch are put forward.