Focus Packaging Design Of "Shunliu" Instant Noodles

At present,China’s economy is developing rapidly,people’s quality of life and consumption ability have improved significantly,and more consumers are inclined to cultural consumption,emotional consumption and personalized consumption.In order to conform to the trend of the times and adapt to the market competition,modern packaging design is gradually changing from the traditional popular design to the differentiated design based on group classification."Shunliu" knife-cut noodles is a Chinese fast food chain enterprise specializing in authentic knife-cut noodles in Shanxi.Its product packaging currently has problems such as backward brand image,insufficient regional culture,serious packaging homogeneity and lack of focus on design concepts.In order to solve the above-mentioned problems,the design creation takes the "Shunliu" fast food knife-cut noodle focus packaging design as the theme,based on the theory of focus design,emotional design and cultural design,and takes the new normal of Shanxi’s service-oriented economic development as the background to realize the smooth fast food The purpose of the multi-level and three-dimensional design of the multi-level and three-dimensional packaging of the knife-cut noodles.First of all,on the basis of collecting and analyzing excellent packaging cases at home and abroad and combining with Shanxi regional culture and pasta culture,the brand positioning of the product is carried out in the focus packaging design;secondly,the Shanxi regional characteristic elements are integrated into the packaging shape,structure,decoration and other elements and Focus Design concept to meet the cultural consumption and unique aesthetic needs of all age groups;third,increase the fun and interactivity of the packaging design of "Shunliu" instant knife-cut noodles,and improve the cultural communication,brand promotion and product promotion of packaging.Features.By upgrading the brand image of "Shunliu" instant noodles and focusing on the packaging design,it can significantly enhance the competitiveness of Shunliu noodles in similar products,increase the sales volume of its products and the added value of packaging,and make Shanxi noodles an intangible cultural heritage.Go to the whole country with the help of modern design and modern market.