Research On The Development Strategy For ZB Environmental Protection Company

China first had the concept of environmental protection industry in 70s,and carried out some work practice,but the real rise of China’s environmental protection industry was after twenty-first Century.After the reform and opening up,China has undergone a rough development.China has sacrificed the environment for the rapid economic growth,and our people have indeed suffered from various environmental pollution hazards.This makes the government and people more aware of the importance of environmental protection,but also to the environmental protection industry has brought new opportunities for development.China’s environmental protection industry is still in its initial stage of development.Therefore,China’s environmental protection industry is still a emerging industry,and it is also one of the most important strategic industries in China.In this paper,ZB environmental protection co.,ltd.is taken as the research object.Through the analysis of the external environment of the company,it is concluded that the company is suitable for the development of two subsectors,namely industrial sewage treatment and soil remediation.Through the analysis of the company’s internal environment,it is concluded that the company’s internal management has defects,which need to be further improved to increase the company’s back advantages.Finally,through SWOT analysis of ZB environmental protection company,it is concluded that the main advantages of the enterprise lie in the background of state-owned enterprises,the strength and brand of the group company,strong financial strength and government customer resources that ordinary private enterprises do not have.The main disadvantages are that the company has not been established for a long time,has not yet formed its own unique advantages,does not have its own brand awareness,lack of industry-related technology and experience.Combining SWOT analysis matrix,according to the ZB environmental protection co.,LTD.,the various aspects situation,and combined with the company’s mission and strategic target,this article from three aspects put forward the development strategy of the company:the first layer of strategy for the company,mainly choose the ZB environmental protection co.,LTD.,after through reverse strategy adjustment as soon as possible,must take long-term choice is given priority to with growth strategy,diversification strategy is complementary strategic development direction,rapidly expand the scale of the company,develops the market;The second level is the business level strategy,which mainly adopts the focus strategy and differentiation strategy.With the help of the unique resource advantages of ZB environmental protection company,it forms its own operating characteristics.Based on the relationship theory of competition and cooperation,it forms a complementary and dependent,mutually beneficial and win-win cooperative relationship with competitors at all levels to jointly develop the market.The third level is the functional level strategy,which mainly chooses the resource guarantee strategy.In order to effectively implement the strategy of ZB environmental protection co.,LTD.,the paper puts forward the concrete implementation plan,time planning and resource guarantee measures.The purpose of this paper is to discuss the future development ideas of ZB Environmental Protection Co.,Ltd.and then to provide some reference for other environmental protection companies in the choice of subdividing industries,and to provide some reference in the formulation of strategies.