Research On Competitive Strategy Of KP Playground (China) Company

This article takes the competitive strategy of KP Amusement(China)Company as the research object,applies relevant theoretical methods of strategic management,and studies KP’s competitive strategy in China with reference to relevant literature.First,it analyzes the basic situation and main problems of KP China,and summarizes the reality of limited target markets,single channel structure,and low degree of product customization in the current stage of development.Secondly,combine Porter five forces model and PEST theory to analyze the external environment of KP China,use value chain analysis model and SWOT analysis to analyze its own advantages and disadvantages,face the supply cycle,single channel structure,product customization When the degree is not high,the formal and objective deficiencies should be focused on the main business,insist on brand promotion,and expand the depth of channels.Finally,based on the analysis and research of previous issues,based on the actual situation at this stage,it is proposed that the differentiated competition strategy should be the core competition strategy based on focusing on the market.At the same time,specific implementation measures are proposed for the application of KP China’s differentiated strategy.Through the research on the competitive strategy of KP Chinese company,on the one hand,it provides the choice of competitive strategy for the development of KP company’s Chinese market.On the other hand,it provides more literature content for domestic research in this field,and provides a useful reference for the development of more domestic enterprises of the same type in the unpowered amusement equipment industry.