Research On Rural Ecotourism Development In Linzhou City From The Perspective Of Rural Revitalization

Since the rural revitalization strategy was put forward,the importance of attention to the development of rural ecotourism has been improved.In recent years,rural ecotourism has developed rapidly.The rural ecotourism pays attention to the green and sustainable development,compared with the traditional rural tourism,and pays attention to the harmony between man and nature,and the harmonious development of the ecological environment and the economy and society.Therefore,it is of great theoretical and practical significance to study the development of rural ecotourism in a certain area under the visual scope of rural revitalization.Linzhou city has rich natural and cultural resources,which have created good conditions for its development of rural ecotourism.However,in the development process of rural ecotourism in Linzhou City,many problems have also appeared.This paper mainly analyzes the development status of the rural ecotourism in Linzhou City,and puts forward some targeted suggestions for the sustainable development of its rural ecotourism.First,through the domestic and foreign literature determines the research content and framework of this paper,the rural revitalization,rural tourism,ecological tourism,rural ecological tourism concept,tourism life cycle theory,sustainable development theory,ecological economic theory,tourism consumer behavior theory.Secondly,the development conditions and status of rural ecotourism in Linzhou are studied,the influencing factors of rural ecotourism were investigated.Mainly from the development of rural ecotourism industry required by rural revitalization(i.e.,the perception of the satisfaction and importance of rural ecotourism products and services),Rural revitalization of the improvement of rural landscape(i.e.,rural natural and cultural landscape and rural building satisfaction and importance),the improvement of rural civilization(i.e.,rural ecological tourism culture,folk and atmosphere satisfaction and importance perception),the rural revitalization of the development of rural ecological civilization(i.e.,the rural ecological environment and satisfaction and importance of rural infrastructure)of the four aspects to investigate.Through the importance-performance analysis method,analyzing the influence factors of rural ecotourism development in Linzhou,the study shows the importance of rural ecotourism products and services,the cultural connotation of tourism products,the retention of local culture and the uniqueness of tourism activities and experience.Finally,combined with the data results of questionnaire data analysis and IPA model index analysis,the strategy for the development of Linzhou rural ecotourism under the horizon of rural revitalization is proposed.The key improvement strategies include: deep integration of culture and tourism,develop and innovative rural ecological tourism products;strengthen the construction of professional talent team,improve the participation of villagers in rural ecotourism development;strengthen the operation norms of rural tourism enterprises,and promote the sustainable development of rural ecotourism.