| “Campaign-style governance” is an inescapable topic in Chinese governance,and its presence is widespread in Chinese public administration affairs.This governance method can achieve meaningful results in a relatively short period of time and achieve governance goals quickly,so it is always favored by leaders.However,there are also obvious shortcomings in the practice of public governance,especially the short effect and easy rebound have always been criticized.But it is unavoidable that in contemporary China where governance resources are still relatively scarce,“Campaign-style governance” will still be existed in public governance for a long time.Under the background that the central government clearly proposed to promote the "modernization of governance system and governance capacity",it is necessary to distinguish the advantages and disadvantages of "Campaign-style governance" and use this governance method to maximize strengths and avoid weaknesses as much as possible.The comprehensive governance capacity of the government is the proper meaning of promoting a service-oriented government construction.There are many cases of “Campaign-style governance” in the process of urban appearance and environmental remediation.From 2018 to 2020,in order to create a national civilized city,region R has adopted a campaign-style governance method for the urban appearance and environment in its jurisdiction.The three-year-long founding activity finally achieved a complete victory,but in the process,many problems in the Campaign-style governance were exposed,which had some adverse effects on the society.This paper is written in accordance with the ideas of reviewing literature,analyzing case,analyzing theory and giving suggestions.Taking the case of region R to create a national civilized city and sorting out the process of region R governance of urban appearance and environment in the way of campaign-style governance,through the methods of literature research,social research,and study the case of region R,and it has summarized the achievements and the characteristics of the Campaign-style governance in the urban appearance and environmental governance.in region R.At the same time,it also refers to the problems exposed by this governance method in the process of policy implementation.From the perspective of the policy itself,policy institutions,policy objects,environmental factors and means of implementation through the Smith model,it has analyzed the reasons of its difficulties in policy implementation.Finally,this paper summarized the experiences of some cities at home and abroad in the governance of urban appearance and environment.According to the actual situation of the region R and starting from the problem,it has combined with the goal of building a service-oriented government and put forward five countermeasures that to conduct optimization suggestions for urban appearance and environmental governance as the Campaign-style governance of the region R. |