Investigation And Analysis On The Attraction Of Tourism Resources Of Binlang Valley Scenic Spot Under The Background Of Integration Of Culture And Tourism

Under the background of the integration of culture and tourism,more and more tourists are interested in ethnic minority scenic spots which has folk culture as the main resource.On the one hand,scenic spots need to excavate,protect and develop their own ethnic culture,and make good use of tourism resources from the supply side.On the other hand,it is also necessary to start from the demand side,understand the preferences of consumers,innovate and develop tourism resources with a more sense of the times and experience,and achieve a good match between tourism resources and tourist needs.In order to achieve this goal,it is very important to explore the attraction degree of tourists to different tourism resources.Binlang Valley scenic spot located in Baoting county,Hai Nan province,although it is the first ethnic cultural 5A scenic spot of China,and also has achieved many achievements,its tourism resource attraction is relatively insufficient.According to GB/T 18972-2017 national standard of classification,investigation and evaluation of tourist resources,the tourist resources of scenic spots are sorted out,finally,a total of 12 items were selected as evaluation indicators,including land surface shape,lake and marsh,vegetation landscape,human landscape complex,practical architecture and core facilities,landscape and sketch architecture,material cultural heritage,non-material cultural heritage,agricultural products,handicrafts,records of personnel activities and seasons of the year,IPA was used to evaluate the importance and performance of each index,and according to its distribution in quadrant diagram,the advantages and disadvantages of betel nut valley tourism resources attraction were summarized,and the relevant countermeasures were put forward.This paper mainly analysis on the lack of satisfaction of the intangible cultural heritage tourism resources and the season of the year and collected the tourists’ love degree to the tourism unit resources contained in the questionnaire,finally,the author puts forward some strategies to improve the tourism attraction.