Research On Cultural Tourism Resources Development Of Zhoucun Ancient Shopping Mall

In recent years,the use of cultural resources for cultural tourism development is an important measure to promote the development of local cultural industry in many regions.Zhoucun ancient mall has the reputation of "the first village in the world".It is called four drought terminals with Foshan,Jingdezhen and Zhuxian Town,which is a high-quality cultural tourism resource.Zhoucun is located in Zibo City,Shandong Province,and is a key cultural tourism project built by the local government,and has a certain popularity in the whole country.Zibo,as an old industrial city,is facing the prominent problems such as resource exhaustion,environmental pollution and economic decline,and needs economic transformation and upgrading.Therefore,it is of special significance to develop Zibo cultural industry to use the cultural tourism resources of Zhoucun ancient shopping mall to develop the industry in accordance with the development trend of cultural tourism.The study on the industrial development of cultural tourism resources in Zhoucun ancient shopping mall has not only theoretical value but also practical value.This paper is to solve the problem of the development of cultural tourism resources in Zhoucun ancient shopping mall.In order to solve this problem,this paper studies the problems of the development of cultural tourism resources in Zhoucun ancient mall by means of literature research,field investigation and questionnaire.The paper analyzes the development status of cultural tourism resources in Zhoucun ancient mall from four aspects: cultural tourism theme,cultural tourism products,tourists satisfaction and profit model Based on the main problems in the,the paper puts forward some suggestions for the development of cultural tourism resources in Zhoucun ancient shopping mall.In addition to the introduction and conclusion,this paper is divided into four parts.The first part is the types and characteristics of cultural tourism resources in Zhoucun ancient shopping mall.This part combs the cultural and historical evolution and types of cultural tourism resources of Zhoucun ancient mall,and analyzes the characteristics of cultural tourism resources of Zhoucun ancient mall,and thinks that it has the characteristics of diversity,scarcity and concentration.The second part is the current situation of the development of cultural tourism resources in Zhoucun ancient shopping mall.This part summarizes the current situation of the development of cultural tourism resources in Zhoucun ancient shopping mall,and thinks that it is necessary to create a multi-cultural tourism theme,adhere to the development of cultural tourism products,gradually attach importance to tourist satisfaction,and form a relatively fixed profit model.The third part is the problems existing in the development of cultural tourism resources in Zhoucun ancient shopping mall.Based on the analysis of the development of cultural tourism resources in Zhoucun ancient mall,there are some problems such as the theme of cultural tourism is not prominent,the degree of product development is low,the satisfaction of tourists needs to be enhanced and the profit model is too single.The fourth part,the development countermeasures of cultural tourism resources in Zhoucun ancient shopping mall.In view of the problems existing in the development of cultural tourism resources in Zhoucun ancient shopping mall,this part puts forward the countermeasures and suggestions for the development of cultural tourism resources in Zhoucun ancient mall.The development of cultural tourism resources in Zhoucun ancient mall has made some outstanding achievements.Objectively speaking,the cultural tourism construction of Zhoucun ancient mall is still in the primary stage,and has a larger space for promotion.In the future,the cultural tourism resources development of Zhoucun ancient mall should focus on the "dry wharf" culture,and take this as the core to dominate the existing themes such as the birthplace of Lu Shang,the place of silk origin,the place of folk custom exhibition and the film and television shooting place.Through the slogan of "Zhoucun,not just a village",we should expand the sustainable development road of cultural tourism in Zhoucun ancient commercial city.