Research On Tourism Development Of Cultural Resources In Cangshan Geopark, Dal

With the continuous development of people’s conceptual awareness of tourism,as well as the enhancement of artistic appreciation and aesthetic ability,tourism with distinctive cultural connotation has become better received by tourists.However,a varied tourism with different activities is based on some tourism resources;therefore,cultural resources have become the most attractive resource of all and related development has become a new trend and spot.The development of cultural resources has currently reached its climax in places of interest throughout China.At present,Cangshan Mountain in Dali,which has been included as a member of the Global Geoparks Network,is in a new phase of development of its tourism resources.The market demand for tourism products created by these resources is going up;meanwhile,the demand for a scientific,operable and sustainable development is increasing as well.Besides,the Mt.Cangshan Geopark was built up upon its unique metamorphic rocks especially marble,its rare ancient glacier remains,and beautiful natural landscape.Compared with other geoparks,its advantage of a profound cultural foundation is unparalleled;with 10 National Cultural Heritage,it is also a representative gathering of the cultural resources in Dali.Based on what has been mentioned above,the research about the development of cultural resources of Mt.Cangshan Geopark was started.In order to enrich the contents of development,improve cultural appreciation of tourists for the geological park,open up the "Cangshan Era" as well as achieve the continuity and development of the Dali regional culture,the present paper put forward the concept of "Development of Cultural Resources".It is mainly based on the preferences of tourists for the local culture,the requirements of sustainable development and the perspective of innovation and development.On the basis of five-field research,carding and referring to the relevant information and documents,this paper firstly summarized the research progress in the development of cultural tourism resources.Then,to further confirm the tourism potential of cultural resources in Mt.Cangshan Geopark tourism,the paper applied RMP Analysis to analyze the advantages and disadvantages of the current market from aspects of resources,products and market.At the same time,SWOT-PEST model was also applied to analyze the opportunities of and challenges of cultural tourism products.Finally,with the actual status quo of the development of the resources,marketing and product,the present paper proposed a government-led and innovative development strategy,providing a reference for the follow-up tourism development of Mt.Cangshan Geopark.