Research On The Discourse Guidance Of Ideological And Political Education In Colleges And Universities In The Age Of Intellectual Media

General Secretary Xi Jinping has emphasized for many times that ideological and political education courses shoulder the important mission of maintaining ideological security and cultivating people through virtue.With the advent of the age of intellectual media,new network features such as algorithm "precision" and "cocoon room of information" have emerged,and phenomena such as large amount of information and fast transmission speed have intensified,bringing new opportunities such as equal subject of ideological and political education discourse,high transmission efficiency and deepened interaction.At the same time,under the impact of new form,new content,new western discourse,vulgar discourse and pluralistic discourse,the discourse of ideological and political education has fallen into a dilemma.It is urgent to effectively guide the discourse to solve the discourse dilemma of ideological and political education,which is of great significance to consolidate the security of ideology,safeguard the national security,and realize the task of cultivating people by virtue.Therefore,based on the age of intellectual media,this paper interprets the basic concepts of the discourse connotation,composition and function of ideological and political education in colleges and universities,finds out the existing dilemma,analyzes the causes of the dilemma,and explores the guiding approaches on this basis.This paper is mainly divided into three parts:The first part is the theoretical basis.Taking the intellectual media as the breakthrough point,the paper sorts out the existing academic achievements.Starting from the era of intellectual media,this paper summarizes the concepts and basic forms of ideological and political education discourse in colleges and universities in the era of intellectual media by means of literature research,comparative research and interdisciplinary research.On the basis of absorbing the discourse theories of Marxist classical writers and Chinese Communists on ideological and political education,and drawing lessons from the discourse theories of western thinkers,this paper summarizes the components and functions of the discourse of ideological and political education in colleges and universities in the age of intellectual media.The second part is the current situation analysis.In the era of intellectual media,the discourse of ideological and political education in colleges and universities has fallen into the dilemma of weakened authority,declining attraction,field breaking,subject fault and impact on mainstream values.In view of the predicament of the discourse of ideological and political education,the reasons can be found from the perspectives of educators,content,environment,college students and the new characteristics of intellectual media.The third part is to put forward countermeasures.Based on the above research,we can guide the discourse of ideological and political education in colleges and universities in the era of intellectual media from five approaches: updating ideas,adhering to dual subjects,enriching discourse content,innovating discourse forms,and optimizing discourse environment,so as to realize the purpose of cultivating people in ideological and political education and maintaining ideological safety.