Research On Discourse Innovation Of College Students' Ideological And Political Education In The Micro Era

At present,with the development of microblog,wechat and short video softwares,network communication has enterd into the ‘micro-era’.With its short,concise,lively and friendly communication characteristics,it has become popular among young college students,making the micro-era a new situation for colleges’ ideological and political education.In the micro-era,youth discourse with unique characteristics has formed,which has innovated the ways of discourse expression and communication.Meanwhile,ideological and political education discourse with emphasis on macro and serious context has been reduced in its appeal,communication power and guiding power among young people,resulting in a certain degree of ‘aphasia’.This situation requires that the discourse of ideological and political education should change and innovate according to the time.Based on the above,this article takes ‘the innovation of ideological and political education discourse in the micro-era’ as the subject.We will use the marxist stands,viewpoints and methods,and also use multidisciplinary theories and methods learning from communication,education,philosophy and so on.Under the principle of insisting on the dual values of political guidance and education,this article studies on a series of problems in the innovation of ideological and political education discourse under the micro-era,to find out the specific and feasible innovation path.In this way,this article tries to promote the ideological and political education to become a credible and lovely ‘happy learning’ in the heart of colleges’ students.First of all,this article clarifies the concepts.In this study,the two main concepts of ‘micro-era’ and ‘discourse of ideological and political education’ are comprehensively defined.Firstly,based on the characteristics of ‘micro’,the ‘micro era’ is defined as ‘an information communication era characterized by micro carriers,micro contents,micro communication and micro audiences’.Secondly,this study comprehensively defines the concept of ‘the ideological and political education discourse’,utilizing the point of view about discourse pattern and basing it on the concept of ‘discourse practice’.The study defines it as ‘the verbal symbol practice’where the educators make the multi-form and multi-modal educational information dissemination,which aims to guide people to set up correct values and promote the all-round development of human’s needs.And then the article studies about its respective elements and functions.Secondly,the article pays attention to the reality.It studies and analyzes the current situation of ideological and political education discourse in the micro-era.From a dialectical point of view,the influence of micro-era on the ideological and political education discourse is two sides,where dilemma and opportunity coexist.On the one hand,the new transmission characteristics of micro-era challenge the authority,and influence the power of ideological and political education discourse to guide,transmiss and attract others,making it fall into a certain dilemma.On the other hand,micro-era also provides a new platform and communication model for the modernization of ideological and political education,which provides new inspiration for the innovation of discourse content,discourse mode,discourse communication means and discourse space of ideological and political education.Thirdly,this article identifies the direction.It explores the principles and concepts that should be followed in the ideological and political education discourse innovation under the micro-era,which points out the direction for the concrete practice of discourse innovation.Discourse innovation of ideological and political education in micro-era should not only reflects the dual value of ideological and political education as tool and value,but also takes into account the new characteristics of micro-era communication environment.It should be carried out from the dimensions of function and value,tradition and modern,domestic and international,virtual and realistic.To be specific,in the practice of discourse innovation,we should adhere to the three principles: the unity of political monism and personality pluralism,the unity of academic foundation and realistic representation,and the unity of rational cognition and aesthetic observation.Also we should set up the three concepts: the concept of both enlightenment and service,the concept of both openness and inclusiveness,and the concept of both integration and consistency.Finally,this article returns back to practice.This research focuses on the specific path of the ideological and political education discourse innovation in the micro-era.Combined with the communication experience of micro-era,multidisciplinary research theories and methods,this study innovatively proposes targeted countermeasures from the perspectives of the discourse content,discourse expression,discourse communication and discourse space.First,innovate the discourse content and generate ideological and political micro-texts which suit both refined and popular tastes.This kind of micro-text is composed of leading Chinese discourse text,rational academic discourse text,realistic discourse text and aesthetic poetic discourse text.Second,innovate the discourse expression and shape a vivid and friendly micro-style.In terms of expression,we should innovatively construct the discourse narrative mode,the discourse organization form and the discourse dialogue mode of combining hardness and softness.Third,innovate the discourse communication and construct the extensive and effective micro-mode.By drawing on the experience of micro-era,we can realize effective communication through mass communication,setting discourse topics and creating micro-cultural products.Fourth,innovate the discourse space and create a clear and positive ideological and political micro-space.Through strengthening media control,integrating online and offline ideological and political discourse,and integrating with international discourse,the ideological and political discourse will be able to lead the multi-trend of thoughts in the micro-era.