Research On Implicit Ideological And Political Education In Colleges And Universities In The All-media Era

The information is accessible everywhere for everyone in the all-media era.In addition,various emerging media platforms rise in response to the proper time and conditions.The great-leap-forward development has a significant influence on the ideological status,behavior patterns,and value tendency of college students who are the main group of Internet use.Against this background,colleges and universities have also realized that the traditional explicit ideological and political education is not enough to cope with the profound changes of the environment,and they have begun to actively explore the way of organically combining the implicit ideological and political education with the network in the context of the all-media era.Especially,WeChat public platform,as a new channel of propaganda and education in the new situation of colleges and universities,has become an important link of all media matrix and an important carrier of ideological work in colleges and universities.Under the background of the new era,the ideological and political education workers in colleges and universities need to think urgently that how can we effectively use WeChat public platform to promote the recessive ideological and political education in colleges and universities and give full play to the ideological and political education function of WeChat public platform of colleges and universities.Using WeChat public platform to carry out implicit ideological and political education in colleges and universities in the new era has many advantages,such as promoting the reform of ideological and political education mode in colleges and universities,promoting the daily life of ideological and political education,enhancing the effectiveness of ideological and political education,and strengthening the function of guiding public opinion of ideological and political education in colleges and universities.But through the questionnaire survey and interviews,WeChat public platform for college students to use the university of the status of the investigation,and combined with some universities WeChat public platform specific case,found in the process of education to carry out the platform’s push content less attractive,platform and weak interaction between teachers and students,insufficient awareness into ideological and political education,ideological and political education failed to reach the ideal effect,Through the analysis,it is found that the main reasons for the problems are the lack of perfect operation team,the limitation of traditional education thinking,the insufficient attention of the school,and the imperfect platform management mechanism.Based on the analysis of existing problems and the reasons,puts forward under the background of the media era should be focused on the prominent question,from deepening the content WeChat public platform construction,improve the university WeChat public platform system construction,optimize the environment of university WeChat public platform construction of recessive ideological and political education innovation path in three dimensions,to grasp the content of the university WeChat public platform operating strategy;Increase the ideological and political education content of the university WeChat public platform;Optimize the ideological and political education form of university WeChat public platform;Improve the institutional guarantee mechanism of university WeChat public platform;Strengthen the work team construction of university WeChat public platform;Publicity and promotion of university WeChat public platform;Promoting the real integration of new and traditional media;Promote the integrated development of various new media in colleges and universities;Strengthen the leading ability of public opinion under the platform environment,make the ideological and political education function of the university WeChat public platform get full play,and further promote the development of the hidden ideological and political education in colleges and universities.