Research On Media Literacy Education Of College Students From The Perspective Of Ideological And Political Education

At present,"media literacy" is becoming an increasingly necessary quality for modern people.Media literacy education can enable people to interpret media information more effectively,so as to make better use of mass communication resources to improve themselves.Due to the negative effect of mass media,the effect of college students' ideological and political education has been eliminated to a certain extent.In the era of new media,educators should comprehensively improve the media literacy of college students,enhance their cognition and application ability of information,inject vitality into the ideological and political education in the new era,and finally realize the all-round development of college students.This paper analysis the college students' ideological and political education and the connection between the college students' media literacy education,puts forward the ideological and political education under the horizon of college students' media literacy education goal,content and principle,and according to the results of the questionnaire survey analysis of the problems existing in the college students' media literacy education and the reasons,finally put forward the countermeasures of strengthening and improving college students' media literacy education guidance.The full text includes four parts:Chapter 1: The basic theory of media literacy education for college students.This part systematically elucidates the concept of media literacy and college students' media literacy,and clarifies the relationship between college students' media literacy education and college students' ideological and political education.It also expounds the theoretical basis of media literacy education from five aspects: Xi Jinping's important exposition on ideological and political education for college students,Xi Jinping's important exposition on all media,theories related to ideological and political education,theories related to communication,and theories of media-oriented society.Chapter 2: The objectives,contents and principles of media literacy education for college students from the perspective of ideological and political education.Under this section from a perspective of ideological and political education,the goal of college students' media literacy education and the comprehensive contact of ideological and political education of world view,political view and morality education,focus on the medium medium of cognition,media use,moral education contents of three aspects,and combining the principle of ideological and political education,established the principles of the college students' media literacy education,That is directivity,locality,subjectivity and innovation.Chapter 3: Analysis of the problems and causes of the media literacy education of college students from the perspective of ideological and political education.This part,through an empirical survey on media literacy of students in different types of colleges and universities,points out that college students' media literacy education faces certain problems in aspects of ideological guidance,educational connotation,educational environment and individual development,which will provide a basis for countermeasures to strengthen and improve college students' media literacy education in the future.Chapter 4: Countermeasures and guidance for strengthening and improving college students' media literacy education from the perspective of ideological and political education.On the basis of Chapter 3,this part proposes to further strengthen the media literacy education of college students by adhering to the guidance of ideological and political education,integrating the content of ideological and political education,using the carrier of ideological and political education,and giving play to the main value of ideological and political education.