Research On The Influence Of Entrepreneurial Environment On College Students' Entrepreneurial Motivation To Return Home

With the proposal of the call for mass entrepreneurship and innovation and the implementation of the Rural Revitalization Strategy,the state has issued a number of policies to encourage college students to return home for entrepreneurship,and achieved preliminary results.There have been many successful cases,but the number of college students returning home for entrepreneurship each year accounts for less than 1% of the total number of College Students' Entrepreneurship in that year.The lack of entrepreneurial motivation of college students is caused by the inadequate implementation of return entrepreneurship policies,imperfect policy formulation,and the unclear role of return entrepreneurship education.At the same time,in the existing research,more discussion is about the impact of macro environment on entrepreneurial motivation,and few research perspectives focus on special groups and specific regions.This paper takes college students as the research object,locks the research area in rural areas,and analyzes the relationship between entrepreneurial environment and entrepreneurial motivation of college students in returning home entrepreneurship,so as to provide more targeted countermeasures for promoting college students' returning home entrepreneurship.In the analysis of the paper,taking college students as the main analysis object,by sorting out the research results on entrepreneurial environment and motivation at home and abroad,the entrepreneurial environment is divided into five dimensions: administration,financial support,social culture,education and training and rural development.This paper divides the entrepreneurial motivation of returning home into five motives: life,resource advantage,emotional responsibility and self realization,further discusses the analytical hypothesis and theoretical model of the article,and draws a conclusion through empirical research.Relying on the questionnaire survey scheme,a total of 598 data were collected.SPSS22.0 was used for descriptive statistics and analysis of the sample data,and then the validity and reliability of the collected data were analyzed to verify its effectiveness.On this basis,the hypotheses discussed were verified through regression analysis.The conclusions are as follows:(1)entrepreneurial environment has an obvious positive impact on entrepreneurial motivation;(2)Administration,financial support and rural construction environment have a significant impact on life motivation,while social culture,education and training environment have little impact on life motivation;(3)Administration,social culture and rural development environment will have a significant positive impact on resource advantage motivation,while financial support and education and training environment have little impact on resource advantage motivation:(4)education and training,social culture and rural construction will have a significant positive impact on emotional responsibility Motivation,while administrative environment and financial support environment have little impact on emotional responsibility Motivation;(5)Education and training,social and cultural environment and self realization have obvious positive effects.Administration,financial support and rural development have little impact on self realization motivation.According to the research conclusions,this paper puts forward countermeasures and suggestions to improve the entrepreneurial environment and promote college students to return home and start a business.