Research On Short Video Platform Design In The Era Of We Media

In the era of we media,there are various types of short video platforms,huge amount of internal information and diverse user needs,but there are insufficient effective ways to obtain information.Therefore,the current short video platform is difficult to fully meet the needs of users and provide excellent user experience.At present,China's short video platforms are developing rapidly,and a variety of short video platforms have been born.However,due to the different design characteristics,positioning and styles of each short video platform,a large number of users believe that browsing short video is a waste of time and meaningless thing.How to improve the user experience of short video platform in the era of we media is particularly important.Guided by the design theory of improving user experience,this paper explores the rational design of short video platform in the era of we media in China.Firstly,the paper summarizes the characteristics of communication and interaction in the era of we media,and combs the development status of short video platforms at home and abroad;Then,through the study and theoretical analysis of a large number of literature,combined with questionnaires,interviews and other research methods,this paper studies and summarizes the relevant theories and factors of user experience and the main body of short video content production;In particular,first-hand information is obtained through the identity research of up master,so as to more accurately explore the user needs and pain points of short video platform in the era of we media;Under the guidance of user experience design theory,this paper analyzes the advantages and disadvantages of sensory design,information function architecture,interactive behavior and emotional design of the three most representative short video platforms in China,so as to summarize and put forward the design strategy of short video platform in the era of we media.Finally,according to the design strategy and integrating the current popular layout,color and personal style,we carry out the design practice of short video platform,and solve the problems of insufficient design of sensory experience,functional architecture,interactive behavior and emotional experience of short video platform in the era of we media.We hope to provide reference for the current design optimization of short video platform,and also provide reference for the design and research of relevant short video platform in the future.