Research On The Construction Of Prefecture-level People's Livelihood TV News Coverage Under The Background Of Media Deep Integration ——Taking Today's Sight As An Example

Since the 18^th National Congress of the Communist Party of China,the CPC Central Committee with Comrade Xi Jinping as the core has attached great importance to the work of media publicity and guidance of public opinion,and elaborated a series of far-sighted theoretical views on the great significance,duties and missions,policies and principles,innovation and development of the work of media and public opinion.In recent years,local livelihood TV news,as one of the signboard of traditional mainstream media,has been reformed in terms of content construction under the background of media deep integration,and achieved good results,but there are still many problems of commonality.Background from media deep integration,this research focuses on the prefecture level of the people's livelihood TV news report and the content building perspective,the selection of the typical prefecture level of the people's livelihood TV news program“Today's Sight”,customized with combining media integration attribute of news content construction research code table,the contents of the construction of the current situation of quantitative research and qualitative analysis,through preliminary investigation,field practice,content research,case analysis,answer questions,and so on,relevant conclusions and enlightenment are drawn.In terms of content construction,refection-level TV news reports on people's livelihood always adhere to the“content is king”and stick to the mainstream position,which reflects the strong communication power,guiding power,influence and credibility of mainstream media.However,under the background of media deep integration,the construction of prefecture-level livelihood TV news content will face three contradictory points:“speed and reporting depth”,“‘down-to-earth'and‘going out'”,and“transformation and stability guarantee”.In this regard,the effective reform and innovation path may be to continuously strengthen the content construction,deepen the program innovation,and further deduce the media deep integration.