Research On The Communication Of Television Ceremony Of Public Sacrifice To Huang Di

As an important phenomenon in Chinese traditional culture,the sacrifice of Huang Di has been continuous since ancient times.Its continuous holding has become a way to carry the cultural memory of Chinese nation.Especially in the era of mass media,With the help of TV media,the ceremony of public sacrifice to the yellow emperor made all sectors of society widely participate,which had a great influence on the country,ethnic groups and even regional individuals.In order to excavate the practical significance of public worship to Huang Di,make its cultural communication function fully play.This paper takes the TV live broadcast of the ceremony of qingming Festival and Huang Di in xinchou 2021 as an example,uses the content analysis method,participation observation method and case study method to explain the public ceremony with cultural heritage and identity significance created by the TV broadcast platform for the target audience,and the communication value achieved in this process is summarized.Through research and analysis,it is found that in the live TV coverage of the ceremony of Huang Di at the Qingming Festival in xinchou 2021,the TV director transformed the information contained in the ceremony scene into symbolic symbols,establishing a symbolic sacrificial ceremony for the audience.In this process,TV media not only records the scene,but also pulls the audience back to the era of the Yellow Emperor through some representative symbolic images.Through various means,the audience's sense of time and space,identity and atmosphere of the ceremony are reconstructed.It reminds the audience recall the civilization created by our Chinese nation and our ancestors,and then build national cultural identity.Then,this paper discusses the communication value of the public sacrifice to Huang Di from the three dimensions of national society,regional development and individual value.The practical significance of communication in the social dimension discusses how the TV broadcasting of the public sacrifice to Huang Di,as a global media ceremony,plays an important role in building collective memory,strengthening cultural self-confidence and casting national consciousness;The transmission significance of the regional dimension depends on the cultural orientation of the Mausoleum of Huang Di,which promotes its business value and industrial development;In the micro personal dimension,the research focuses on the audience,as the participants of media ceremony,by receiving ritual information,we can meet the venting expression of personal emotion and gain strength from it.Huang Di is our generation of inheritance and development of the precipitation down the founder of Chinese civilization,but also the founder of our great Chinese nation.With the help of television media symbols,we worship Huang Di to express the national feelings of all Chinese people to the yellow Emperor,the first ancestor of humanity,and on this basis,reflect the cultural identity of the Chinese nation.