| Since the “14th five-year plan”proposed to accelerate the digital transformation,China’s academic journals actively respond to the national call to participate in the building of Wechat official account.In order to understand the influence of the Wechat official account,an academic journal in the field of Library and Information Archives,this study is based on the CSSCI journals（2021-2022）in the field of Library and Information Archives,the “Chinese Core Journal Catalogue”（2020 edition）of Peking University,and 31 journals with Wechat official account in provincial representative journals,this paper sorts out the current situation of the construction of the Wechat official account of the academic periodical of the Library and Information Archives from the overall situation of the Wechat official account（including the type of platform,the number of people concerned,the opening time and the authentication situation,the name and the portrait,the cover design,the page column design,the open access situation）and the push situation of the article（including the total number of posts,the total number of reading and the number of like,the average number of reading and like,the push time and frequency of the article,the form of editing content）,etc.,At the same time,a questionnaire on the use of the Wechat official account of the academic periodical of Library and Information Archives was designed,which investigated the use of the Wechat official account by users,and gained a comprehensive understanding of the current situation of the construction of the Wechat official account of the academic periodical of Library and Information Archives,with a view to the impact of the public to carry out an objective evaluation.Because domestic extant more authoritative method is to use the WCI index of Qingbo big data platform to judge the spread of Wechat.Therefore,based on the formula of Wechat Communication Index WCI14.2 version,this study measures the influence of 31 sample periodical Wechat official account,this paper analyzes the influence of the periodical’s Wechat official account from four aspects: the whole power,the average power,the headline power and the peak power.The article measures the influence of the academic journal Wechat official account by the number of fans,the number of readings and the number of likes,and introduces the influence factor to measure the academic influence of the Journal,this paper probes into the relationship between the influence of Wechat official account and academic influence,and the result shows that there is no obvious correlation between the influence of Wechat official account and academic influence,unclear orientation,insufficient attention,single content and weak interaction function all affect the positive interaction between the official account and the paper periodical.On this basis,the article continues to go deep,from the platform environment,the tweet situation two levels to explore the influence factors of the Library and Information Archives Journal Wechat official account,the results show that factors such as the type of official account,authentication,column setting,naming method,avatar design,link interaction and operation time have no significant influence on the influence of the official account of the Library and Information Archives Journal Wechat,and the number of images in tweets,the number of colors,the information of Qr Code,the use of special characters such as“!”“?”“|”in the title,the use of bold and color-changing of the font,will have a significant impact on the influence of the official account of Wechat,the periodical of the Library and Information Archives.Finally,in the light of the conclusions drawn from the previous research,the paper puts forward some suggestions on how to enhance the influence of the official account of the academic periodical Wechat in the future from the aspects of construction,operation,interaction and publicity,with a view to provide useful reference for the development of other academic journals Wechat official accountt. |
PDF Full Text Request