Analysis And Research On The Current Situation Of Academic We Chat Official Account In Library And Information Science

The "14th Five-Year Plan" period has brought new opportunities and challenges to our country's discipline construction.The library and information discipline actively responds to the deployment of the country's new liberal arts construction,promotes the digital transformation of the discipline,and improves the services of the digital chemistry department.This article takes the academic We Chat public account in the field of library and information as the research object,and through the macroinvestigation of the operating conditions and communication influencing factors,micro-exploration of the core areas of content resource construction in order to seek the overall situation,in order to provide a reference for the construction and development of academic We Chat public accounts in the field of library and information in my country And reference.This research uses the literature research method to sort out and summarize the current literature on the construction of academic We Chat official accounts in the field of library and information at home and abroad,and uses content analysis to analyze relevant definition indicators to explore the influence factors of academic We Chat official accounts.Co-word analysis is used.In-depth mining of text data to build a cooccurrence network is the frontier trend of academic We Chat public account resource construction in the field of research.The research found that: the research on the operation status of academic We Chat official accounts in the field of library and information shows that academic We Chat official accounts of scientific research institutes have absolute advantages in service interaction,functional categories,user management,etc.;the content construction of various We Chat official accounts focuses on culture-Reading,college education,current affairs-newspapers and other fields."Scientific research institutes" and "official enterprise" accounts have strong operational capabilities and great dissemination influence."Personal accounts" and "journal accounts" have a small number of tweets,a single form of tweet content,a low rate of originality,and lack of innovative mind.Secondly,the three characteristic indicators of “reading count,likes count,and watching count” all show a heavy-tailed distribution,and high-quality texts are difficult to mine and obtain.Articles with original attributes are easier to obtain high reading volume,and high reading volume is often accompanied by high number of likes and high number of views;the text mining analysis of the article title shows that among the high-frequency keywords most related to the number of readings,books,postgraduate entrance examinations The keywords and reading volume of the category have the largest weight,and the content of the topic tweets meets the needs of users,But innovation needs greater improvement.