Research On The Visual Language Of We-Media Platform Design

With the advent of digitalization,the media of information transmission has also undergone great changes.The changes of communication media have also transformed people's reading and communication modes from traditional physical media to digital information platforms.SNS(social network service)has become a platform for people to exchange information.Everyone is both the subject of information receiving and the subject of information dissemination.New media operation platform has seized people's desire to share themselves and created the "we media" platform and the era of users.Starting from the development history of "we media" and combining the current background of The Times,this paper summarizes that "we media" has higher degree of freedom compared with traditional media,and the subjects of communication have changed from one to more,and concludes that "we media" has advantages of high interaction,low cost and strong targeting.Secondly,from the perspective of the elements of visual language,it is proposed that visual language should be composed of three elements: visual morpheme,visual grammar and visual vocabulary,and that visual language in the current digital age should be designed to study user psychology and enhance information interaction as the purpose and core.It also discusses how the three elements interact with the user's psychology in the form of expression.After summarizing the advantages of the wechat public account platform,the paper proposes that the visual language designed on the we-media platform can improve the emotional communication and visual experience of users in the process of viewing and using through the combination of static and static,fun creation,emotional transmission and multidimensional interaction.Design should adapt to the change of The Times and technology,with the aid of digital network technology development,since the media platform of visual language to design information for the focus of the audience to accept psychologically,from the perspective of aesthetic,emotion,interest and so on,to create better for users to use the platform,it is also the media visual language is the inheritance and innovation of visual language of plane design.