The Research On Users’ Psychology Of Mobile Visual Communication

Currently, half of the Chinese people use the mobile Internet. Phone is affecting our daily lives. Visual communication is an important part of the phone. In this paper, mobile media user psychology and visual communication research focus. In this paper, the user of mobile media, mobile media, and visual communication features, and finally to the user psychoanalysis, are three parts of the whole research. Where the questionnaire "Survey on mobile media visual communication", the survey data results throughout the entire paper. Phone visual communication occurs in all aspects of our lives. Changes in cell phone use habits, changes in cognitive function for mobile phones and other new features constitute smartphone users, corresponding, mobile visual communication but also the emergence of new features. Specifically, they are the definition big screens, a strong network signal, diversified content and mode of visual communication. Combined with the characteristics of visual communication, psychological needs from the user, the user psychological characteristics, psychological factors of three user-round understanding of mobile media users psychology of visual communication to best meet the needs of users of mobile media for visual communication. This is the core issue of this paper. Future development potential of mobile media visual communication is unlimited. Increase in laws and regulations, establish a good environment for visual communication, always put technological innovation as a key to improve the visual literacy, or the future of mobile media, visual communication, healthy and rapid development can not be ignored.