Application Of Visual Language In Web Design

Under the influence of modern technological civilization and technology, themedia industry has undergone tremendous changes, the rise of the visual fields ofculture and its full range of network media involvement, profoundly changed thecontext and visual language of cultural development pattern, which greatly changedthe visual identity and status of the spread of topics, the audience receivedpsychological and visual habits.Web page as an information carrier, for visual designers provide a new designand design issues. With the emergence of a growing number of Internet users, thepurpose of people use the Internet more and more diversified, and web designIn this environment towards a more mature direction. Especially in the visuallanguage of web design, visual language has been demonstrated by the initial focus of"selling" type of show business, and gradually developed into a more individualizedfocus on the performance of language form, in terms of cultural connotation embodiesthe visual has also been further improved. On the technical side, but also pay moreattention to humane mode of operation. More and more outstanding web design worksin people’s vision.Through the visual language of the creative design of web pages to explore,looking for visual thinking, creative design and implementation of internal law, toenhance the creative novel forms of interactive web design ability, communicationability, to stimulate the user’s height of pleasure when web browsing provided,interactive and other useful examples and analysis, and strive to bring moreinteresting and flexible user experience for viewers who promote our web creativevisual design style formation. Article explains the basic concepts of visual phenomena,elements of visual language of form, as well as the production of visual language inmodern web design and application of elemental analysis, pointing out the advantagesof visual language, provide the basis for the later pages of creative visual design. Atthe same time detailed visual analysis of the page orientation, and other visual aesthetic direction, looking for principles and design methods of visual language webdesign follow, analyze performance and visual language pages analyzed and discussedby the large number of cases of creative design, interactive design and web analysis tomake certain future trends, and ultimately achieve a certain guiding significance forthe purpose of web design.