Research On Knowledge Payment Path Of Reading Application In Publishing Industry ——A Case Study Of "Zhongdu" APP

In the long history of human development,every great leap forward in productivity and great strides in science and technology will bring about a major change in the information carrier,followed by a change in the way people learn,the production and distribution of knowledge also results in iterations.At present,we are in the era of interconnection of all things,and the acquisition of information is more convenient than ever.The information facing mankind is vast.Therefore,the difficulty of finding information in the past has gradually turned into the difficulty of choosing and choosing information,which makes people feel anxious.The rise of "paying for knowledge" provides some solutions to this information anxiety.The changes in content production methods and the transformation and upgrading of content products brought about by knowledge payment have rationalized classified information,personalized knowledge extraction,and customized services for users.At the same time,the declining traditional publishing industry saw another possibility for transformation.It was not until 2016 the year of which officially was named "Year One of paying for knowledge" under the premise of multiple technical assignments of the Internet,mobile technology and mobile payment.However,the traditional editorial thinking of publishing houses is not easy to change,so there are some problems in the process of integrating knowledge payment,blunt integration,poor service and fragmented knowledge reduce the user's reading experience and willingness to use.As the "pioneer" in the transformation of traditional publishing companies,"Sanlian Life Weekly" launched the "Zhongdu" APP in2017,officially entering the field of knowledge payment.After four years,"Zhongdu" APP has developed from an early stage relying solely on its parent media resources to a leading platform for publishing knowledge with detailed content and a complete system.At the same time,it has both content and form innovation,and has become a relatively successful case for the transforming domestic publishing industry.The efforts and achievements of our predecessors have laid a solid foundation for our systematic and in-depth study of knowledge payment in the publishing industry.Based on these favorable conditions,from the perspective of sociology of knowledge theory,this study deconstructs the payment path of "Zhongdu",discusses how to attract potential users,how to realize the effective production of paid knowledge,and how to innovate the payment platform of knowledge,then promote the long-term development of knowledge payment platform,and provide optimization recommendations for the integration of knowledge payment in publishing industry.This research is mainly divided into four parts: The first part discusses the research background,purpose and significance,summarizes the current status of the development of knowledge payment at home and abroad,and introduces the sociology of knowledge theory to be adopted in this research;the second part defines the related concepts of knowledge payment,Introduces the current situation of the integration of domestic publishing industry and paying for knowledge,and points out the logical shifts behind this integration;The third part introduces the process of "Zhongdu" APP's paid knowledge production from three aspects: knowledge production role,knowledge production content and knowledge production form.The fourth part points out that as a new part of the internet ecology,knowledge payment has brought many challenges as well as opportunities to traditional editors,based on the knowledge production of "Zhongdu" APP,this paper puts forward some constructive suggestions for the innovation and development of domestic knowledge payment platform.