Analysis And Construction Of Knowledge Paying Business Model For China Machine Press

Knowledge payment in 2016,from this year onwards,China's Internet knowledge payment momentum shows a good trend,a large number of knowledge-paying platforms,but the content resources of publishers have not yet been able to establish a foothold in the field of knowledge-paying,knowledge-paying is a good opportunity for publishing houses to digital transformation and upgrading.How to make more publishing houses complete the digital transformation and upgrading,adapt to the development of new media on the Internet,the key step is to design a replicable business model,for the publishing house knowledge-paying planning and design to provide a theoretical basis,reduce the publishing house in the field of knowledge-paying exploration process of unnecessary errors,At the same time,give full play to the content resources advantages of traditional publishing houses,to maximize the interests of publishing houses.Machinery Industry Publishing House based on the machinery industry,committed to promoting the industry's technological progress and scientific and technological knowledge dissemination,today machinery industry publishing house has developed from a medium-sized science and technology publishing house into a large-scale comprehensive science and technology publishing house,following the pace of the development of the Internet,actively carry out new business,to meet the personalized needs of readers,In many publishing houses can be regarded as representatives of professional publishing houses.Based on a large number of literature reference materials and comparative analysis with typical cases,this paper studies knowledge payment,business model theory and long tail theory,combines the characteristics of online knowledge payment and publishing house,takes the mechanical industry publishing house as the research object,and learns from life and reading.The development of knowledge payment in SDX Joint Publishing Company and social science academic press(China)analyzes the current method of knowledge payment in the mechanical industry publishing house.In the construction of the mechanical industry publishing house knowledge-paying business model,with Alexander's business model "nine elements" as the theoretical basis,combined with the long tail theory,to the mechanical engineering students and research scholars as the target users,set up a specialized service machine workers professional users of the "mechanic think tank",It also suggests problems that may occur in the actual operation of the mode.It is hoped that it will play a certain reference significance to the construction of knowledge-paying business model of China's publishing houses and provide reference for theoretical research in this field.