Research On Cultural And Creative Design Of Qingdao Municipal Museum

With the growing demand for cultural consumption and the support of relevant national policies,the cultural and creative industries have entered a period of rapid development,which has created a favourable environment for the development of museums’ cultural and creative industries and also raised new issues.At present,China’s museum cultural and creative product development is still in the exploration stage,and there are some problems such as insufficient funds,shortage of talents and serious homogenization of products in the development of museum cultural and creative industry.How to study cultural heritage resources in depth and use regional culture to create a more recognisable cultural and creative brand is of great significance to the inheritance and promotion of excellent traditional culture.It is also the main theme of this study.This paper takes the cultural and creative products of the Qingdao Municipal Museum as the main object of study,and starts from the background of innovative design of cultural and creative products.The literature analysis method is used to sort out the concept,function,value and design trends of museum cultural and creative products,and to summarize the types of museum cultural and creative products,design and development concepts and design and development modes in Qingdao.This will further analyse the problems in the cultural and creative products of Qingdao Municipal Museum s and reveal the feasibility and necessity of researching the cultural and creative design of Qingdao Municipal Museum s.Using the case study method,the design of museum cultural and creative products should focus on regional culture,be based on the characteristic collections,study the connotations of the collections in depth,develop practical products with cultural connotations according to public demand,and at the same time continuously improve the product experience of users to promote the dissemination of culture in a richer and more three-dimensional way.The current situation of cultural and creative design in museums in Qingdao is combined with the perspective of innovative design methods for museums,and the path of museum cultural and creative design is constructed.The aim of this thesis is to guide and promote innovative research on cultural and creative products with systematic design thinking,in order to better meet the growing demand of the public for cultural consumption,as well as to provide a practical path for the dissemination of museum culture in China,with the expectation that it will provide a reference and reference for research and development in this field.