A Study On Vlogger's Self-presentation Behavior On Microblogs

When short video and live broadcast in the domestic market into a stable precipitation,Vlog as a new form of video began to enter the public's vision.According to data from iMedia Research,in 2018,the number of Vlog users in China was 126 million,and it is expected that the number of Vlog users in China will continue to grow steadily in the future.By 2020,there will be 488 million Vlog users.As a new social form,self-presentation in Vlog has a new perspective,content and expression.Around video and social interaction,Vlogger can record life in Vlog,share tutorials,make travel videos and more.According to Goffman,people socialize all the time in the big stage of society.In the emerging form of Vlog,what types and ways can Vlogger's behavior be classified? Why do these behaviors occur? What changes and problems do we have in social relationships as we reflect on these behaviors?Based on the above thinking,this paper uses the virtual ethnography and participatory observation,auxiliary analysis,text analysis and interview method,the contents of quasi drama theory as the research Angle of view,the concept of self-presentation in Vlog as stages,combining gove mann,mei lowe the related theory,put forward to Vlogger self-presentation behavior as the research object,examine the behavior type and from the micro expression,on this basis,according to interviews motives,finally further think their behaviors,to explore the self-presentation of Vlogger behavior changes and the associated with social relations.This paper takes the Vlog published on Weibo from September 25,2018 to September 25,2019 as the analysis sample,and the paper is divided into six parts.The first part is the preface,which comprehensively discusses the research background,research purpose,research significance,research methods and literature review.The second part is the elaboration of the concept,mainly including the description of the basic theory and the sublimation of the theory combined with the specific role of Vlogger in the current environment,which leads to the practical significance of this study.The third part is sample analysis,conduct behavior classification through the collected data,and summarize the behavior manifestation on the basis of quantified data.The fourth part discusses the motivation of Vlogger's behavior from two aspects: implicit and explicit.The fifth part discusses Vlogger's self-presentation behavior and social relationship,studies the changes and existing problems of the behavior in social relationship and its impact on social relationship,and puts forward some personal Suggestions.The last part is the conclusion part,which summarizes the whole paper and points out the shortcomings of the research.