Sy Company Social Media Marketing Strategy Research

The wide application of network not only brings qualitative change to people’s way of life,but also brings great change to enterprise marketing management.The transition of communications technology from 4G to 5G has accelerated the digitalization of goods and services,markets and channels.However,the traditional one-way promotion method has long been unable to adapt to the Network technology environment of Web2.0-Web3.0.Internet users are also more and more interested in social attributes such as content creation,sharing and interaction.After the transformation of the overall marketing strategy,SY Company regards "customer-centered" as a new corporate culture concept.Social media marketing,with digital marketing "social network" attributes,emphasizing the value of interaction with consumer groups.However,SY Company currently has no reasonable management methods and strategies for social media integration and marketing.At the same time,operational shortcomings have emerged in the company’s official social media data.Therefore,improving the marketing ability of social media is the urgent goal of SY Company.This paper systematically analyzes and sorts out the current situation of SY company’s social media marketing.At present,SY Company’s social media marketing has problems such as few effective customers through social media channels,low user participation rate through social media channels,poor marketing conversion efficiency and low propaganda arrival rate.Through empirical analysis of the causes of the problems,on the one hand,the usage habits and preferences of current users in social media are summarized and summarized;on the other hand,the importance of influencing factors of SY company’s social media marketing is investigated and summarized.Based on the 4C theory,this paper analyzes social media from four aspects: consumer demand,channel convenience,user cost and user communication.From the perspective of communication and marketing,suggestions are put forward for SY company to improve its social media marketing at the present stage.This paper studies SY Company as a typical operator,and intends to provide practical improvement plans for operators in social media marketing methods by studying the company’s social media marketing strategies.