Marketing Research On Social Media

Social media is different from traditional online media since it invite users to participate. With the rapid development of social media, more and more people realize the significance of marketing based on the platform of social media. The traditional concept of "marketing" is to stay in the level of commercial marketing, however,social media’s advantage of participatory and interactive makes marketing more common and more widely. In addition to merchant enterprises, organizations or individuals also can take the opportunity on this platform to carry out publicizing and marketing.Object of social media marketing is all the users of social media. Content of social media is created by users, so-called people-centered media. In this thesis, theory of Behaviorism, Humanism and Cognitive structure is quoted to investigate object’s psychological and behavioral characteristics of role models, self-realization and visual cognition.The marketing subject of Social media platform can be divided into four categories, personal brand, enterprises, cultural industries and public organizations, marketing methods, differences in different main body and each emphasize particularly on it.Although social media marketing is developing fast, the crisis is also breeding in the corner to affect the normal development of social media marketing gradually. Network water army malicious speculation will destroy the trustful relationship between the subject and object. When facing public opinion question, subject must carry out crisis public relations timely and effectively. In short, correct and comprehensive understanding of social media is the basic action in order to ensure good interactive relationship between subject and object of social media marketing, as a result, social media platform can play excellent marketing capabilities.