Think Of Social Media Marketing Communication Strategy Based On Audiences

Based on the network environment change and the dissemination of information in thebusiness on a wide range of applications, we use social media marketing communicationdemand increases increasingly, and to promote the social media marketing communicationresearch more and more attention of scholars, the social media marketing communicationmeans has been favored by industry. In the tide of social media, audience the idea producedmajor change, the audience subject consciousness awakening. The audience is no longer justmedia products to consumers, and become active participants in the dissemination activities,is the dissemination of results of the final word. Facing the audience subject consciousnessawakening, enterprises take social media marketing strategy, to gain audience approval, getthe success of marketing, become academia and industry must think about. But because of thecurrent social media marketing communication is still in the initial stage, in theory andpractice is not mature. Therefore required from the audience perspective of subjectivity, socialmedia marketing and spreading activities to conduct in-depth analysis and research, for theindustry to provide social media marketing dissemination strategy and practice guidelines.This paper relies on the communication theory, marketing theory, combined with theinterdisciplinary study of the synthetic route of subject consciousness, audience research,present audiences with information dissemination of subjectivity, subjectivity, interact freelyin subjectivity, subjectivity and free consumption. The audience consciousness appearance,with social media features, analysis based on audience ’s subject consciousness and socialmedia marketing communication strategy, put forward the dissemination strategy,optimization strategy, content strategy as well as the interaction strategy of social marketingstrategy, a concrete analysis of face audience subject consciousness awakening, enterprisesshould adopt the society media marketing strategy. Specific logic idea is as follows: the firstcomprehensive lucid introduction to social media, social media marketing and audienceconsciousness theory, clear the research body and theoretical foundation, put forward at thesame time on social media marketing dissemination necessity and feasibility; followed by adhering to" Social Media Center for the audience to " concept, the construction of a newsocial media marketing communication strategy, communication strategy, put forward tostrategy, optimization strategy and crisis management strategy; and on this basis to themicro-blog as the study case, further study of its communication strategy, put forward contentstrategy, relationship strategies and interactive strategy, make social media integratedmarketing to fall to real point truly; finally, the future prospects of social media marketingmode.