| In recent years,media convergence is quite complete.Mainstream media are scrambling to build their own communication matrix,to increase influence and strengthen their voice.Subsequently,the content production revolution and the new communication relationship have become the focus of academic attention.Users of different new media platforms have different demand and ecosphere between them,as the largest danmaku video social platform in China,Bilibili has nearly 300 million young user on its PC and mobile phone,the diverse and open online ecosystem has enabled various youth subcultures to emerge here.Since 2016,Mainstream media have entered Bilibili to spread news and enter the circle of youth groups,CCTV news has the most fans and the most influential media.This research is based on the youth subculture theory to analyze the content production revolution of the CCTV news account on the Bilibili.This study with the founded of CCTV news account on the Bilibili,start to analyze the purpose and main content of its,the study found that the content is mainly news,with typical person reports,military and diplomatic,social and life entertainment.In the main research part,CCTV news put the “slang”,“cute”,“danmaku”,and “original culture” into the content production process in the way of isomorphism,ideographic and collage.CCTV news produces content in a way that users of Bilibili enjoy,communicate deeply with users,recongnize their value and citizenship,breaking the old image of serious news media.On the other hand,CCTV news abused and misused subcultural symbols to a certain extent,it weakens the original style of youth subculture,and may also arouse potential contradictions among different subculture groups.It is suggested that CCTV news should pay attention to the properties of the content itself when producing videos,accurately grasp the fit between subculture and mainstream content,and avoid excessive idolization of journalists. |
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