Study On Bilibili Website From The Perspective Of Youth Subculture

In recent years,barrage,a new social interaction mode,has been widely known by many public videos,websites,movies,TV and other industries,and has become a popular cultural phenomenon.The barrage originates in Japan,it is the product of the anime culture whose users are mostly young people.Therefore,this article mainly concentrates on Bilibili,which is the representative of the domestic barrage,and reveals its subcultural essence.This paper used the method of literature,participant observation,text analysis,questionnaire and interview to introduce the barrage of origin and the epidemic in China,including some application in other areas;analyzed the causes of its popular through the investigation of the barrage users,summed up five types of barrage communication;selected representative video barrage cases as reference to induce the expression characteristic and deconstruction of youth sub culture;understood the barrage group and their deep motivation with individual interviews from the cognitive analysis level,emotion and attitude level,behavior level,and summarized the effect and use motivation.The study found: the innovation of technology and media environment provides barrage a suitable soil,ritual resistance and identity subculture promote these subcultural groups to gather together and form a rich,unique,and multitudinous communication content;barrage groups use collage,parody and isomorphic ways to reforming material and create video again,showing varied forms,unique language and the virtual social function;the users of Bilibili search for the same kind of personalized tags,express emotions and group identification activities,copy contents,and constantly achieve the effect of communication and sharing.Since barrage birth is only around ten years,and the development in China is shorter than that,obviously,this young thing is not mature enough.,it seems to be obstructing its progress whether its form or copyright.However,the technology of barrage has been gradually expanding the scope of application and trying to get out of the current situation of small circles,the barrage subculture has begun to interact with mainstream culture,and there has also been a trend towards mass transformation.In the ideological incorporation and business incorporation,barrage not only provides a new possibility for the development of social video,but also more possibilities for the development of multimedia.