Strategies And Effect Evaluation Of Content Marketing On Sharing Community

In the network era of rapid development of new media,continuous output,update and dissemination of information content,at this time,sharing communities emerge.With the passage of time,sharing community has become an important part of the life of community users,as the number of users in sharing community has increased rapidly,the forms of content have diversified,the output of content has been stable,and users have formed their usage habits.The core content of sharing community content marketing is generated consumption-related content,which can provide a good platform for brand promotion.At the same time,the diversified forms of sharing community and the rapid spread of content are undoubtedly a fast train of traffic.Users' demands for daily necessities and enterprises' continuous high traffic exposure are also accelerating the necessity of content marketing research on sharing community.This paper mainly based on the user survey and content marketing in sharing community,combined with content marketing as a special network information source,using direct evaluation method and indirect evaluation method to evaluate it,so as to launch the analysis of the content marketing strategy of sharing community enterprises.In Chapter 1,this paper mainly introduces the research background and significance,research results at home and abroad,research content,research methods and innovation points adopted in this paper.In chapter 2,relevant theories of content marketing and content characteristics of content marketing,basic concepts,characteristics and functions of sharing community are introduced.In chapter 3,the author gives an overview of the content marketing in sharing community,and makes a comprehensive analysis from the basic attributes and characteristics,advantages and disadvantages,user needs and enterprise needs,and the relationship between content marketing and other marketing methods.In chapter 4,the channels and methods of content marketing in sharing community are described,including operation and publicity of enterprise number in sharing community,selection of high-quality KOL and KOC online brand cooperation,banner advertising space,homepage push,realization of accurate push and avoidance of risks and misunderstandings.Chapter 5summarizes the implementation strategies of content marketing in sharing community by focusing on the implementation focus,implementation steps of content marketing in sharing community,grasping hot content and timeliness content,paying attention to timely content and sustainable content,and creating programmatic content and practical content.In chapter 6,the author evaluates the effects of content marketing in sharing community based on the general indicators,evaluation methods,evaluation cycle and examples.Finally,in Chapter 7,this paper summarizes the conclusions of this research,analyzes the shortcomings of the research according to the research process,and prospects the direction of future research.This paper starts from the demand of sharing community content marketing,evaluates the utility value of sharing community content marketing from the perspective of network information source,analyzes the utility cycle and utility evaluation and tracking of sharing community content marketing.It provides guidance and reference for content marketing activities in sharing communities under the background of new media.