The Rise And Construction Of Post-90s Wellness Consumption In The Context Of Social Media

The modern world is characterized by both a consumer society and a mediated society,and social media networks and consumer culture are to a large extent symbiotic and co-prosperous,on top of which health and wellness culture has developed a symbolic representation of fashion and entertainment and aestheticization.In the past,the stereotype of health and wellness was the exclusive concern of the middle-aged and elderly,but nowadays,when wellness is packaged as a cultural consumption element more in line with the values of young audiences,it can occupy a place in the social media discourse field.The consumer market also shows a strong and persistently high degree of enthusiasm.This paper takes the health care practices of the post-90 s generation as the starting point for observation,and obtains basic theoretical support from Baudrillard's consumerism,consumer culture ideas,and media connotation cultivation theories to explore how young people's cognitive attitudes and consumption habits in health and wellness have been constructed.Firstly,this paper finds that the process of discovering and strengthening the health care needs of the post-90 s in the social media environment and spreading health care consumption culture reveals that advertising,film and television,and other content forms are important ways to implant health cognition and health care awareness to young people.Further,based on the empirical research such as interview and exchange,questionnaire collection,etc.,the practical characteristics of the post-90s' health care experience under the media information cultivation and consumer culture regulation are summarized.At the same time,it was found that the post-90 s actively internalized and absorbed the culture of health and wellness after receiving it as a perceptual experience to obtain self-satisfaction.In the line of research,through actual participation and observation,the author has a more comprehensive understanding of the means and ways of cultivating users' needs in the current social media environment,and a more in-depth reflective consideration of the process of consumerism using cultural ideology to discipline individuals in the media environment.