Research On The Impact Of HHYDG WeChat Official Account Information Disclosure On Financial Performance

Information disclosure is to provide information for information users to help make decisions,is the communication channel between enterprises and stakeholders,is an effective way to reduce information asymmetry.With the popularization of 5g technology and the rapid development of mobile Internet,we media has gradually become an information platform trusted by the public.We media has become an important channel for information release,communication and exchange.We Chat is the fastest growing and largest media platform for media development in China.Its low cost,strong interaction and precise positioning enable enterprises to disclose information to stakeholders in We Chat official account.Through the official account,the enterprise pushes the information of stakeholders to the stakeholders,saving the time of stakeholders’ collection,filtering and screening,improving the efficiency of information dissemination,and providing more information to the stakeholders of enterprises,and reducing the information asymmetry.Finally,the disclosure of We Chat official account will improve the stakeholder satisfaction and make it contract with the enterprise.The company will also improve the company’s management by analyzing the feedback from stakeholders in We Chat official account,thereby improving the financial performance of the enterprise.This paper selects the information of We Chat official account,which is a traditional HHYDG hotel with Tianjin traditional culture characteristics as the research object.Based on the stakeholder theory and information asymmetry theory,using the literature research method and case analysis method,it deeply studies how We Chat official account information disclosure affects the stakeholders’ input to enterprises.And then affect the profitability and operation ability of enterprises,affect the financial performance of enterprises.Starting from the quantity of information disclosed in We Chat hotel public official account and the amount of information in the official account,the information disclosure situation is summarized,and the information content is analyzed.Meanwhile,the changes in the financial indicators reflecting the profitability and operational capability of HHYDG hotel are analyzed according to the theoretical analysis before and after the We Chat public information disclosure.HHYDG The results show that the information disclosed by hhydg hotel can effectively improve the satisfaction level of customers,increase the investment of specific resources and improve the financial performance of the enterprise,but it can not help the enterprise to turn losses into profits.According to the results of theoretical analysis and data analysis,this paper puts forward suggestions from two aspects:improving the disclosure of We Chat official account information and promoting customer consumption,providing a reference for enterprises to use We Chat official account to disclose information reasonably and improve the financial performance of enterprises.