Research On The Development Strategy Of A Publishing Media Group

Under the background of the information era,traditional paper media are declining at an accelerating pace.With the support of 5G technology,Internet,mobile Internet,Internet of Everything and other network platform channels have become indispensable links for all walks of life.The development concept of "Internet plus" has become a broad consensus.We will promote digital reform in all fields.In this context,the national publishing industry,as a unit of content production and dissemination,is also experiencing a profound change,and the industrial structure of the publishing industry has undergone significant changes.In the process of publishing and printing,the digitalization trend of content production mode is obvious.In the aspect of distribution,the communication channels are increasingly diversified and three-dimensional.In such a new situation,it is a common problem faced by traditional publishing enterprises in China to seek what development direction and what development path to choose,so as to stimulate greater development power.As a large-scale comprehensive cultural enterprise group in China,A Publishing media Group is the backbone state-owned cultural enterprise in H Province.With A solid foundation of publishing resources,complete production and distribution chains,its overall economic scale and operating income once ranked among the top in China,and it can be regarded as the representative of traditional publishing enterprises.With the rise and development of ideas and technology integration development,A traditional publishing media group,although has complete industry chain,but did not take time,to digital transformation and upgrading as soon as possible,in the development trend of media convergence,publish to promote integration construction engineering consciousness awakening late,way of thinking is not clear,lead to group all the publisher and the business sector has not yet formed together,Waste of existing high-quality resources,the existing business model to meet resistance,digital market development difficult.Therefore,A publishing media Group urgently needs to change its traditional production and operation thinking and find A development strategy in line with the trend of The Times.In this paper,first of all,the current publishing industry development model at home and abroad,elaborates the theoretical research and analysis of related concepts and illustrates the strategic theory,then comb A publishing media group,the basic situation,the current development strategy mode and the shortage of which using PEST analysis method to analyze macro environment for A publication medium group,five analysis,industry analysis Using the nine-force competition model analysis method to conduct internal analysis of the group,and through the establishment of SWOT matrix and IFE,EFE analysis method to conduct in-depth qualitative and quantitative analysis,determine the optimal development strategy of A publishing media Group.Finally,combined with the actual situation of A Publishing media Group,the path and method to realize its development strategy are explored,and the safeguard measures are put forward.From the perspective of the research object,this paper does not select publishing industry units with relatively single business section as the research object,but takes state-owned large publishing groups covering editing,printing,distribution and supply as the research object of media convergence.The selection of case analysis is comprehensive and innovative to a certain extent.From the perspective of research,this paper focuses on exploring how traditional state-owned publishing enterprises follow the trend of media convergence era and explore the development mode of digital transformation to achieve convergence publishing.The research results have practical significance for guiding practice.