The "Upstream" Road In The Fast Era:Research On "Upstream News" And "Slow News" Channel

In the era of media convergence,when the Internet guarantees the timeliness and convenience of news,it has also produced a large number of "Mc Donald's-style" crude news products.Fake news,reversal news,news fragmentation,information overload and other phenomena frequently occur.Because of the high cost of consumer information and the excessive ability to screen news,they fell into "information anxiety".As a result,the slow news concept of "slow down and wisdom rises" in the fast era was the first to spread in the West and has a far-reaching impact.At the end of 2016,the Chongqing Evening News "Upstream News" APP set up a special "Slow News" channel,and launched the first "Slow News" mobile phone client in China.The download volume exceeded one million in a year,and many news works became "Slow News" explosions.Become a typical representative of slow news in the fast era.The media positioning of "Slow News" channel "Let the news slow down" positions its content as in-depth news telling Chongqing stories,pursues literary style and narrative aesthetics,and functionally realizes the stability of a harmonious society and the inheritance of classic culture.In terms of expression,the "Slow News" channel adopts multimedia content expression,multi-level output of media brand image,and diversified forms of reader interaction.Therefore,the influence of "Upstream News" and "Slow News" channel brand and content in the news industry is increasing day by day.The "Slow News" channel itself also has many shortcomings.The media constructs a "mime environment" that deviates greatly from reality,and the content is not as wide and deep as other media's in-depth reports,and the column positioning is unclear and the video content is rough.In terms of media operations,the "slow news" channel has insufficiently differentiated brand image construction,lack of feedback channels for reader interaction,and media differentiated competition strategies have not kept pace with the times.In the context of self-media,the future development of the "slow news" channel also faces many practical difficulties.The return of the concept of slow news has intensified competition among peers.The non-fictional writing of news magazines and self-media platforms also poses a threat to slow news reports.Internet media It has also attracted a large number of journalists.The "slow news" channel,which is backward in new media technology,needs to achieve innovation and integration in many aspects in order to be further improved in future development.