Study On The Data Quality Management Strategy Of HS Bank

With the advent of the big data information era,the importance of data and information has been further highlighted.The party's 19 big report clearly put forward to speed up the "Internet,big data,artificial intelligence and the real economy depth fusion",under the guidance of the spirit,more and more enterprises have realized that data is the life of enterprises,especially for commercial banks,data assets and financial assets,human capital and other related assets have the same value of one of the important strategic assets.Especially in the general trend of more and more sufficient market competition,in order to enhance its core competition soft power,the data economic value has generally attracted the attention of commercial banks.Data can not only fully reflect the actual situation of the financial service level of commercial banks,but also one of the driving sources for the development of technology and financial development of commercial banks.As one of the important factors of production of commercial banks,data has evolved into a special special asset of commercial banks.How to deeply tap the data value and strengthen data quality management is one of the common concerns of commercial banks.Data quality management can effectively support the business development of commercial banks,meet the needs of data governance of commercial banks,and provide support for the basic application of data governance of commercial banks.For example,the data governance and the credit card service system are integrated together,the credit investigation status and the use status of the target customers' credit cards are analyzed,and they can provide targeted credit card marketing service content.After more than 30 years of development,commercial banks have become a typical data-driven industry,marking that China's banking industry has entered the era of data governance.But due to historical factors,most of the small and medium-sized commercial bank system data is chimney architecture,lack of unified data standard and index system,data quality is uneven,leading to data application difficulty,poor effect,these problems are difficult to meet the requirements of modern commercial bank data quality management,more cannot meet the requirements of commercial bank data management system.Therefore,this paper will analyze the current situation of data quality management of HS Bank,analyze the problems and causes of HS Bank data quality management,and on this basis,put forward the HS Bank data quality management improvement strategy,hoping to explore a road suitable for the data quality management of HS Bank.This paper analyzes the current situation and existing problems of HS Bank through case analysis method and questionnaire survey method,first,To sort out and summarize the research status of data governance,data utility theory and data mining and application theory on data governance at home and abroad;next,Further analysis of data quality management of HS Bank,It is pointed out that the problems in data quality management of HS banks mainly are low data accuracy,unstandard data standards and insufficient data security,The reasons discuss the data management system,data management system and data quality management support system.Finally,combined with the strategic development needs of HS Bank,the optimization suggestions of the data quality management strategy of HS Bank are put forward from the three dimensions of improving the data management system,data quality management system and data quality management support system respectively,hoping to improve the data quality management level of HS Bank.Perfect data quality.