A Study On The Relationship Construction Between Mainstream Media And Audience In The "Post-truth" Era

"Black Swan" events,such as Brexit and Donald Trump's election to the US presidency,made "post-truth" the top English word of 2016.At first,"post-truth" originated in the political field of European and American countries.Later,the use of "post-truth" extended across national boundaries to other social fields.In the field of news media,the most prominent feature of "post-truth" is that emotion and stance can influence public opinion more than objective truth,which is also the most prominent feature of "post-truth".The development of Internet communication technology has provided the technical soil for the expansion of "post-truth",but also subverted the law of news communication and changed the network ecological environment,resulting in the crisis of trust and consensus.On the one hand,in order to survive and develop,the mainstream media are facing the exploration and dilemma of transforming the new media platform.On the other hand,social transformation,diversified thoughts and changes in the media environment all make the "truth" provided by mainstream media less attractive.In addition,truth is kidnapped by subjective emotions,so it is difficult for it to play an effective role in guiding public opinion and spreading mainstream values.At the same time,the identity of the current audience is changing.Whether it is the identity transformation caused by platform migration,or the emotional expression of media caused by the extension of subjectivity under the empowerment,all these reflect the changing and diverse needs of the audience.Based on this,this article take "the truth" after the era mainstream media and audience relationship construction as the research object,in the perspective of the crisis as the research and through interdisciplinary research and case analysis and other methods,focus on what kind of crisis,which is facing the truth,and several new truth facing transformation and construction,and tried to pass the new truth to sticking to the audience.Finally,the relationship between mainstream media and the audience is shaped from three dimensions of "trust","emotion" and "consensus",with the focus on Pierce's theory of "community knowledge" as the research base,and a relationship path of community consensus is constructed under the conditions of The Times.