A Study Of Community Values In Sina Hypertalk

With the development of the Internet and the popularity of mobile phones,people can meet like-minded others in the Internet world.The anonymity and convenience of the network allow users with different needs,interests and concerns to build virtual communities,to publish information,to express their views,and to associate with each other in an imaginary community.In the new media era,Sina Weibo has become the largest social platform in China,and even some scholars regard Sina Weibo as the most important public domain to form public opinion.Sina Weibo is playing an increasingly influential role,with relationship-based social attributes that allow many users to spontaneously form themselves based on interest or need Many communities.In sina weibo there is a section for the superphone community,in which users can choose different communities,free to speak but can choose not to step to the square,with a certain degree of concealment.Today,sina weibos super topics have 49 sections,subdivided into different topic communities in each,and users can also apply to create communities according to their own needs.Although members of the community are linked together through weak relationships,they often have strong self-discipline and organization,and play a significant role in many events.In the "qiwen coupling" hypertalk,many coupling viewers who like kaiwen yang and qijun zhao,a pair of coupling who hold hands from the show,have been able to gather in this hypertalk to communicate with users with the same preference for the cp relationship,share the details of cps recent love,produce relevant texts and organize related activities.The day-to-day activities of the members of these hypertalks constitute a certain social value.The text of the paper is divided into five parts.The introduction at the beginning of the article expounds the research background,domestic and foreign research review,theoretical framework,research difficulties and innovative points,research theories and methods,and lays the groundwork for the concrete research.Chapter one mainly discusses the related concepts involved in this paper,including Sina Weibo supertalk,coupling fans,community,virtual community,and a brief explanation of community value.The second chapter focuses on the social value of Sina Weibo supertalk,including financial value,information value,social value,image value and entertainment value,which can be divided into economic value and cultural value respectively.Chapter three discusses the possible development trend of community value,and studies the internal drive of community value development and construction from the angles of science and technology,capital economy,culture and psychology.The fourth chapter mainly links the mainstream value with the community value,puts forward the interactive relationship between them,and provides some suggestions for the dissemination of the mainstream way according to the content and construction mode of the community value.The conclusion summarizes the community value in the network virtual community from the aspects of construction content,internal drive and existing problems,and points out its enlightenment to the spread of mainstream value.