Research On Short Video Imitating Shooting Behavior

This study focuses on the“short video content imitation”communication behavior of social platforms in the new media environment,especially focusing on the psychological motivation of college students and the interaction process with others and groups,and the impact of this behavior on the real society..This paper starts from the perspective of communication,and supplements the sociology,psychology and other disciplines to explore the psychological motivation,interaction process and influence of college students on the social platform,and the deeper level behind this behavior.Social factors and reflections.The study uses a combination of qualitative and quantitative paths to combine the new media social interactions of short video software users with daily life practices,and to analyze the psychological motivation and social interaction of college students' imitative behaviors online and offline as an analysis research.Through long time on various social platforms(mainly We Chat friends circle),the author observes and classifies the content of short videos shared by some college students in Chongqing,and conducts questionnaires and interviews on the imitation behavior of short video content,combined with imitation behavior.The analysis of content and research data published at the front end of the social platform;from the imitation law,symbolic interaction theory,and the theory of pseudo-drama,made an in-depth observation of the imitation behavior of short video content of college students.The thesis consists of three parts: introduction,subject and conclusion.The introduction part introduces the research origin,research status,research methods,research significance and theoretical review.The main part uses the methods of quantification and quality,supplemented by personal social experience to explain the research phenomenon.And the impact and summary of the research implications,reflecting on the lack of research.The main part of the research is mainly divided into the second and third parts.The second part uses the quantitative method to descriptively analyze the short video usage,shooting frequency and shooting scene of the college students,and then analyze the college students with SPSS.The short video mimics the frequency of shooting and the gender difference of the interaction.The results show that there are obvious gender differences in the frequency and interaction of college students.The frequency of imitation shooting is significantly higher than that of boys.In terms of interaction,girls are like Comments,forwarding,sharing,or postings are higher than boys,and boys are higher than girls when they are stationed and subscribe to the public number and other ways of interacting.Through the analysis of the mean value of the Likert scale,we can understand the attitudes of the college students' attitudes towards imitating shooting behavior,the determinants of imitating shooting behavior,the purpose of shooting interaction,and the attitude of imitation behavior on the real society.And combined with the interview content,explore the gender differences and psychological differences in college students' short video imitation shooting behavior,according to the interview content,they are divided into people who like to watch short videos and are willing to imitate shooting,like to watch short videos but rarely imitate shooting,and People who don't share their videos,who like to watch short videos but don't imitate them,rarely watch short videos,and don't imitate the four categories of people who are shooting.The third part is based on the related factors of psychological motivation and combined with the theory to explain,and finally a brief analysis of the impact of imitation behavior.