The Design And Implementation Of Management Platform For Game Marketing Activities

The activity management platform is a platform created by the Bytedance game marketing platform along with the development of marketing business.Game marketing refers to the completion of game promotion,user growth,and monetization goals through various methods.The function of the game marketing platform is to provide game operators with various marketing methods.Among them,regular game activities are a common way.Traditional game activities need to devote manpower to software development to complete the activity requirements according to the different activity logic.With more and more game businesses connected to the marketing platform,the iterative demand of marketing is getting faster and faster,and the demand for manpower in traditional game activity development methods is also increasing,which seriously increases marketing costs and restricts the development of the marketing platform.Therefore,an activity management platform that can provide self-help activity building capabilities is very necessary.Aiming at the manpower problems faced by the game marketing platform,this thesis designs and implements an activity management platform.The activity management platform is mainly for game operators,providing integrated self-service operation capabilities for activity creation,activity configuration,and activity release,allowing operators who have no coding skills to complete the activity setup.Relying on the activity management platform,the development of game activities has changed from developers who require professional software development skills to ordinary personnel who only need to be familiar with the platform.Developers only need to update and maintain the platform itself,so it can significantly solve the problems of the marketing platform.This thesis first introduces the business background of the activity management platform and the key technologies used,and then analyzes the functional requirements and non-functional requirements of the activity management platform,using Gin+Thrift+Gorm's framework to describe the overall architecture,outline design and module design of the activity management platform.Then this thesis describes in detail the implementation details and implementation effects of each module of the activity management platform.Finally,this thesis analyzes the problems existing in the current activity management platform,and discusses the methods to solve these problems and the future development direction of the platform.At present,the activity management platform has been online and has provided strong support for the Bytedance game marketing platform in the past year,and the labor cost of game activity building has been reduced by multiples.The feedback from game operators and game players are more in line with expectations.