The Design And Implement Of Game Marketing Management System

With the rapid development of online game industry in recent years,the species and the number of games is growing exponentially,and so is the innovation of market strategy.How to adapt to changing requirements and make full use of channel resources,and bearing massive user requests is a challenge for game operation.We put forward that by design and implement game marketing system,using modularization and self-service technologies,which can have a positive impact on efficiency and quality of game operation,and achieve the maximum value of the game finally.Game marketing system as a comprehensive operation management platform,should satisfy both game operators and game players.Firstly,we analyze and sort out the characteristics of games and channels,then decomposite them into functional models,define unified web services interface for external resources,and analysis the hardware and software environment of overall system.In system design stage,we divide sytem into three layers by web layered architecture model,include access layer,application layer and management layer,using HTTP protocol to communicate between each layers.Using static technology to enhance the development efficiency and user experience in access layer,processing user request by synchronization,processing data by asynchronous,encapsulate custom logic by plug-ins,encapsulate generic features by components,such innovation design model in application layer allow system to achieve balance in generality and expansibility.In management layer,encapsulate universal function as modules and deploy application platform independently,which make operation management achieve self-service.The physic deployment of system depends on cloud platform technology,including intelligent routing,content distribution network,automatic expansion of the application server,cloud data cache and database,the cloud platform based on mature capacity management and disaster recovery technology which ensure system's high availability and reliability.In summary,through the requirement analysis and system design we provide a efficient solution for game marketing.Finally,by operation practice on mobile QQ channel and shows the logic and methods of system implementation,we verified that system can ensure game marketing efficiency and quality,and can afford massive requests.In summary,through the design and implementation of the system,we find that modular logic design,self-service management,cloud platform technology is the effective solution for game marketing system.