Loneliness And Carnival: Self-presentation Of Youth Groups In Vlog

In 2017,Short video as a new media swept the Internet,after two years of development,recently,the young people's short video society began to set off a new upsurge ——Vlog.Vlog is the abbreviation of Video Blog,that is,Video Blog,Video diary,Vlog using personal Video to record daily life.As the quality of short video declines,Vlog,with its emphasis on authenticity and personification attributes,is increasingly becoming a new way of expressing the lives of young people in desperate need.Compared with the past network log form,VLOG has new changes in the way of narration,content characteristics,propagation characteristics.As the young people of the Internet Age and the Short Video Age,they are the main force in shooting Vlog.They are very open-minded and have a strong sense of internet thinking and criticism,but they are still in an undefined stage,and their ability to distinguish right from wrong needs to be improved,his actions and thoughts are easily influenced by external public opinion.As a result,the presentation behavior of the youth group in the record Vlog is more characteristic than that of other age groups.What does Vlog,a new form of web logging,create for young people? What are the factors that make young people choose Vlog for self-presentation and what are the characteristics of Vlog? How will the emergence of this new form of expression affect the youth group? Based on the above thinking,the author takes the Youth Vlogger as the object to carry out the research on this topic,and takes the virtual ethnography(participatory observation),text analysis and in-depth interview as the main research methods to penetrate into the youth groups,extend the concept of "performance" in Gofman's theory of mimicry to the self-presentation of youth groups on the VLOG.From the perspective of media context,the author takes the historical evolution of Web log as the starting point,and studies the ways and characteristics of Vlog in a vertical way.Then the youth groups as the unit,explore the process of internal and external factors,search for the driving force of the development of Vlog.Finally,with the change of the new media environment,the negative effects of the self-media on the users are investigated,and the problems in the contact and use of the Vlog among the youth groups are reflected.Through the research on the "front stage" performance and "back stage" real life of the youth group,we can deeply understand the strong desire of the Youth Group for self-presentation.The new situation brought about by the media also gives them the opportunity of self-presentation.In addition,this paper explores the revelry and loneliness of youth groups behind the flourishing development of social networking in China.